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Black Gold

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Black Gold (2006)

85%
89%
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85 %
Reviews Counted: 48 Fresh: 41  Rotten:7 Average Rating: 6.9/10
 
Consensus: Black Gold is an eye-opening account of the winners and losers in the global coffee trade.
 

How does the Tomatometer work?

The Tomatometer measures the percentage of positive reviews from Approved Tomatometer Critics for a certain movie.[-]

Rated: U

Runtime: 82 mins

Theatrical Release: 08-06-2007

Synopsis: In an increasingly global economy, where the profit margins of huge multinational coffee companies continue to rise, prices paid for coffee harvests have reached an all-time low, forcing farmers in some of the world's poorest countries to abandon their once bountiful fields. Among the... In an increasingly global economy, where the profit margins of huge multinational coffee companies continue to rise, prices paid for coffee harvests have reached an all-time low, forcing farmers in some of the world's poorest countries to abandon their once bountiful fields. Among the hardest hit by the devastating effects of this crisis is Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to bring a fair-trade market to the more than 70,000 struggling farmers whom he represents. As these hard-working people strive to keep the rich cultural heritage of their country intact by continuing to harvest some of the highest-quality coffee beans available, Tadesse travels the world in an attempt to find a fair price for the fruits of their labor. This seemingly Sisyphean endeavor takes him on an international journey to some of the biggest coffee marketplaces in the world, where he discovers that there are no easy solutions for the trade issues facing his impoverished countrymen. Black Gold is a moving and eye-opening look into the 80-billion-dollar global coffee industry, whose spoils are sparsely shared with the farmers who make it all possible. --© Sundance Film Festival [More]

Genre: Education/General Interest

Director: Mark Francis, Nick Francis

Reviews

 
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Full Review | comment Comment
06/09/07
Peter Bradshaw
Guardian [UK]
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3/5

While the film is quick to posit fair trade as a solution, it fails to answer why, even with Meskela’s admirable initiatives, his coffee farmers still struggle to buy shoes.

Full Review | comment Comment
06/08/07
Wendy Ide
Times [UK]
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3/5

If you don't buy Fair Trade coffee after this you never will.

Full Review | comment Comment
06/08/07
Anthony Quinn
Independent
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3/5

A worthy look at an exploitation that really shouldn't exist in this day and age, Black Gold will hopefully shock audiences into looking for the Fairtrade symbol next time they're in the supermarket.

Full Review | comment Comment
06/08/07
Laura Bushell
Channel 4 Film
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3/5

True, fair trade coffee is not the newest story around, but Black Gold still makes for arresting viewing.

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06/08/07
David Mattin
BBC
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4/5

Contrast that with shots of the grower’s malnourished children relying on emergency foreign aid and it’s enough to make your blood boil – never mind the coffee.

Full Review | comment Comment
06/08/07
Daily Mirror [UK]
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3/5

Intimate interviews with starving farmers selling beans for 24p a kilo while we pay £2 a cup will make you appreciate the importance of fair-trade when ordering your next double-shot, skinny latte.

Full Review | comment Comment
06/08/07
Total Film
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3/5

While it may prompt some to think again next time they're in Starbucks, this astute insight into the coffee business is better at lauding the good guys than taking the multinationals to task for the iniquities of the global economy.

Full Review | comment Comment
06/08/07
David Parkinson
Empire Magazine
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N/A

More dynamism and knowledge in the telling and fewer cheap shots at young Starbucks workers in Seattle wouldn’t have gone amiss.

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10/28/06
Dave Calhoun
Time Out
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4/5

It is attractively shot, thoughtfully edited, provocatively argued, and might just have you turning its issues over in your mind late into the night - or is that just the effect of so much coffee?

Full Review | comment Comment
06/12/07
Anton Bitel
musicOMH.com
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05/12/07
Atlanta Journal-Constitution
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N/A

The Francis brothers maintain a lively pace and a satirical mood.

Full Review | comment Comment
03/01/07
Maria Garcia
Film Journal International
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3.5/4

An important and timely film that may make you think twice before downing your next cup of joe.

Full Review | comment Comment
01/13/07
Timothy Knight
Reel.com
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2.5/4

Whether due to resources or time or just plain laziness, directors Marc and Nick Francis have fashioned a rather shapeless movie that raises many good points but fails to fully investigate its findings.

Full Review | comment Comment
01/12/07
Glenn Whipp
Los Angeles Daily News
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N/A

If that $2 cup of Starbucks didn't jolt you awake, this documentary by Marc and Nick Francis might do the trick.

Full Review | comment Comment
01/12/07
J. R. Jones
Chicago Reader
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4.5/5

Black Gold moves at an inexorable pace, painstakingly building a case until suddenly it looms very large and casts an even longer shadow.

Full Review | comment Comment
01/11/07
Carina Chocano
Los Angeles Times
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N/A

... there is an additional irony to the title: The raw beans are not themselves black, but the growers are.

Full Review | comment Comment
01/11/07
Andy Klein
Los Angeles CityBeat
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4/5

The film's effectiveness is bolstered by juxtaposed scenes of fat and happy Americans and Europeans slurping up frozen chai lattes and clucking about how big Starbuck's is getting with scenes of children going into 'therapeutic feeding centers'.

Full Review | comment Comment
12/30/06
Pete Vonder Haar
Film Threat
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4/4

Black Gold raises issues in an engaging way without preaching or becoming a lesson in economics. At the end of it all you will certainly be looking for those Fair Trade stickers.

Full Review | comment Comment
12/30/06
Richard Mowe
Boxoffice Magazine
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2/4

Warm relaxing pace becomes languishing, most of the beans have been spilt by the halfway mark. Still, it's definitely educational, an effective call to action.

Full Review | comment Comment
12/29/06
Ross Anthony
Hollywood Report Card
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Related Forums

REEL_REVIEWER
(Docu)-Marc & Nick Francis' BLACK GOLD skedded to open October 6, 2006 in NYC!!!
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(Docu)-Marc & Nick Francis' BLACK GOLD skedded to open October 6, 2006 in NYC!!!
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REEL_REVIEWER
(Docu)-Marc & Nick Francis' BLACK GOLD skedded to open October 6, 2006 in NYC!!!
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