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News / Columns / Box Office
Box Office Guru Wrapup: Jackson Debuts Ahead of the Race
Leaving the comedies in his wake
by Gitesh Pandya | September 22, 2008
Discuss Article
Moviegoers were in the mood for suspense as the Samuel L. Jackson cop thriller Lakeview Terrace easily topped the North American box office beating out three new comedy openers. Dane Cook's latest My Best Friend's Girl disappointed, the animated pic Igor bowed respectably, while the Ricky Gervais starrer Ghost Town played to empty auditoriums. The debuting films joined forces for just $37M in ticket sales falling short of the $63M pumped in last weekend by that frame's four-pack of new titles. Still, the top ten managed to match year-ago levels.

Sony scored its fifth number one opener of the year with Lakeview Terrace which debuted with a solid $15.6M, according to estimates. The PG-13 film about a veteran cop that terrorizes an interracial couple that moves in next door to him played in 2,464 theaters and averaged an impressive $6,331 per site. Produced for about $20M, Terrace connected with adult audiences despite stiff competition in the marketplace for mature moviegoers. According to studio research, 69% of the crowd was over 25 while 56% was female. For Jackson, it was a chance to flex some solo muscle at the box office as the film had no other stars in it. An effective marketing campaign by the studio's Screen Gems unit also helped to deliver results. Reviews were not too positive, but ticket buyers instead responded to starpower and a good promotional push.

Last weekend's number one film Burn After Reading held up well in its second frame. The caper comedy from the Coen brothers grossed an estimated $11.3M falling a reasonable 41% and lifted its ten-day cume to a solid $36.4M. The George Clooney-Brad Pitt pic enjoyed a smaller decline than those seen by other wide releases from the Oscar-winning filmmakers. 2003's Intolerable Cruelty, which also starred the former Batman, dropped 48% in its second weekend while 2004's Tom Hanks starrer The Ladykillers fell by 44%. Focus looks to ride Burn to the vicinity of $65M.

Dane Cook's newest comedy failed to live up to the numbers posted by his previous efforts. The romantic comedy My Best Friend's Girl, which also stars Kate Hudson and Jason Biggs, bowed to an estimated $8.3M from 2,604 theaters for a weak $3,187 average. That was a hefty 39% below the $13.7M of Cook's Good Luck Chuck from this same weekend last year, and 27% behind the $11.4M debut of Employee of the Month from October 2006. All three were released by Lionsgate in roughly 2,600 locations. Girl carried an R rating and earned the same negative reviews the comedian routinely sees from critics.

Debuting to respectable results in fourth place was the new animated comedy Igor with an estimated $8M from 2,339 playdates. The PG-rated film averaged $3,425 and faced no competition in its quest for family audiences. Pre-release expectations were low since it is not based on any popular brand name property. The MGM release has no other kidpics to face next weekend so it may avoid the large drops seen by most other films.

Three sophomore titles followed. The Robert De Niro-Al Pacino cop flick Righteous Kill tumbled 53% in its second weekend to an estimated $7.7M ranking fifth. With $28.8M taken in across ten days, the Overture Films release should eventually reach $40-45M. Kill has already become the top-grossing film for the new distribution company which made a name for itself this summer with the indie smash The Visitor.

Tyler Perry's latest hit The Family That Preys took a tumble in its second weekend falling 57% to an estimated $7.5M. The drop was nearly identical to the sophomore slides of 58% and 57% for past films Madea's Family Reunion and Daddy's Little Girls, respectively. Lionsgate has banked $28.4M in ten days with Family and should find its way to around $40M by the end of the run. Picturehouse witnessed a sharp decline for its chick flick The Women which fell 48% in its second outing to an estimated $5.3M. With $19.2M collected in ten days, the ensemble film could reach the neighborhood of $30M.

Good reviews meant nothing to the new Ricky Gervais comedy Ghost Town which opened poorly in eighth place with an estimated $5.2M. Averaging a mild $3,436 from a subdued wide release in 1,505 locations, the PG-13 film about a dentist that can see and speak to spirits also stars Greg Kinnear and Tea Leoni. The target audience of mature adults had many other options to choose from so competition was tough, plus Gervais has yet to prove himself as a box office draw who can sell tickets. The DreamWorks production was released by Paramount.

Warner Bros. spent its tenth weekend in the top ten with The Dark Knight which grossed an estimated $3M, off just 29%, for a towering $521.9M domestic total. Overseas, the gargantuan smash raised its cume to $455.7M giving the superhero blockbuster a stunning $977.6M worldwide. That puts Knight at number four on the all-time global blockbusters list after Titanic, The Lord of the Rings: The Return of the King, and Pirates of the Caribbean: Dead Man's Chest which all topped the $1 billion mark. Bruce Wayne should become a box office billionaire in early October. Sony's leggy hit The House Bunny rounded out the top ten dipping 33% to an estimated $2.8M pushing the cume to $45.7M.

September is when top distributors start rolling out their awards contenders and this weekend saw two of them generate sensational launches. Paramount Vantage unveiled the Keira Knightley costume drama The Duchess in seven theaters in New York and Los Angeles and grossed an estimated $203,000 for a sizzling $28,932 average. Attracting mostly good reviews, the PG-13 film will expand into the Top 20 markets this Friday. Warner Bros. rode into twice as many theaters with its Ed Harris-directed Western Appaloosa which collected an estimated $258,000. Averaging a sturdy $18,429 from 14 sites, the R-rated pic stars Harris, Viggo Mortensen, Renee Zellweger, and Jeremy Irons and will expand nationally on October 3.

The top ten films grossed an estimated $74.6M which was off only 1% from last year when Resident Evil: Extinction opened in the top spot with $23.7M; and down 3% from 2006 when Jackass: Number Two debuted at number one with $29M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com


Related Items
Movie: The Dark Knight
The House Bunny
Tyler Perry's The Family That Preys
Appaloosa
The Duchess
Ghost Town
Burn After Reading
My Best Friend's Girl
Righteous Kill
The Women
Igor
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Comments (1-12 of 12 posts) | Reply
TombstoneLawDog
TombstoneLawDog writes:
on Sep 22 2008 05:26 AM

Dunno that I was going to see it, but I was kind of pulling for Ricky Gervais. He seems like a genuinely funny, decent dude.

(Reply to this)
thereign
thereign writes:
on Sep 22 2008 06:33 AM

It was just a very "okay" movie, Tombstone. If you've seen Ghost or Topper, you've pretty much seen it all with this flick.

(Reply to this)
Gimy
Gimy writes:
on Sep 22 2008 06:40 AM

i saw the trailers and really...i think i've already seen the movie. i think the funniest part was when Gervais said in an interview "yes, those are my real teeth". it looks like a movie for old people, not really laugh out loud hilarious but humor that makes you smile and not actually laugh...

anybody see my Best Friend's Girl? it looked decent but very cliche...


(Reply to this)
AnthonyDidge
AnthonyDidge writes:
on Sep 22 2008 06:48 AM

Is it bad that I found delight in Dane Cook's movie tanking? Also glad to see Burn After Reading has some legs.

(Reply to this)
wordweaver12
wordweaver12 writes:
on Sep 22 2008 07:14 AM

This is really an all-time low for Kate Hudson. From the oscar-nominated Almost Famous to cheesy Dane Cook vehicles? what a trajectory. We should have seen this coming after she did Fool's Gold. Damn! Kate, it's a hard-knock life in Hollywood even for white blondes? or the problem maybe centred on lack on talent? Hmmmm, you decide!

(Reply to this)
mgloco
mgloco writes:
on Sep 22 2008 07:19 AM

In reply to this comment (#2040843)
no, i think Dane Cook is better suited for a supporting role. He just doesnt have the personality or looks to carry a movie.

(Reply to this)
sfsilver
sfsilver writes:
on Sep 22 2008 08:20 AM

THe problem with Ghost Town, and with really all Gervais film work is that it was so ordinary. I laughed a little, it was fine, but nothing special. It was a bit stodgy and too mainstream. He needs to be in a smaller indie comedy with a bit of an edge to it. His misanthropy is merely cute in these big budget things. He needs to get his dark on and do something that can revolutionize screen comedy in the same way that his TV work has changed my expectations for V comedy.

(Reply to this)
Dane Cook is NOT Funny
Dane Cook is NOT Funny writes:
on Sep 22 2008 09:53 AM

With the way the economy is going, I have a feeling we will see a lot of below average entertainers finally losing steam in the business. I think entertainers will have to work harder to please economically strapped movie goers. We are going to see less and less of movies like "My Best Friend's Girl". Say goodbye to the Dane Cooks in the movie business. FINALLY! At least there is something good about this tragic economy! No more Jessica Simpson, Dane Cook, Jessica Alba, etc.

(Reply to this)
tomwaitsjr
tomwaitsjr writes:
on Sep 22 2008 11:59 AM

In reply to this comment (#2040843)
It is not bad that you take joy in the demise of Dane Cook. It is to be expected. This, and the awful tanking of "Disaster movie" may echo something better to come from Hollywood.

. . .but then again, I play in Traffic. . .


(Reply to this)
Salty Gritts
Salty Gritts writes:
on Sep 22 2008 02:22 PM

Ghost Town really bombed it, but thats to be expected Gervais is way too obscure to the average American viewer for him to be expected to carry a mainstream flick. Saw Burn After Reading this weekend typical fun Coen Brothers fair enjoyed it thoroughly.

(Reply to this)
TombstoneLawDog
TombstoneLawDog writes:
on Sep 22 2008 04:24 PM

In reply to this comment (#2041071)
Dane Cook may not be funny, but your handle is, dude. That rocks.

...and I would *love* for you to be right, but we'll have to wait and see.


(Reply to this)
unbreakable_samurai
unbreakable_samurai writes:
on Sep 25 2008 08:54 PM

Nice to see Appaloosa and to a lessor extent Duchess get off to good starts. Looking forward to checking them both out.

(Reply to this)
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