It’s inviting, undemanding and altogether wonderful. You’ll want to see it again, or at least Swede it yourself.
Be Kind Rewind (2008)
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Reviews Counted:124
Fresh:81
Rotten:43
Average Rating:6.3/10
Theatrical Release:22-02-2008
Synopsis: Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering, BE KIND REWIND. Set in dreary Passaic, New Jersey, the comedy centers on two of the town's residents:... Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering, BE KIND REWIND. Set in dreary Passaic, New Jersey, the comedy centers on two of the town's residents: trouble-making Jerry (Jack Black) and well-meaning Mike (Mos Def). Mike works in a video store in an age where the VHS is long dead, but the store's owner, Mr. Fletcher (Danny Glover), doesn't seem to be in any hurry to change. When Mr. Fletcher leaves town for a trip, he entrusts his store to Mike with one piece of advice: don't let Jerry in the store. But after some mischief, Jerry returns to the store in a strange state. Not only is he weirder than usual, but he's also magnetized, which causes the entire store's stock to be erased. In order to keep the struggling business afloat, Mike and Jerry begin remaking the films in the store one by one. Their hilariously low-budget versions of films such as GHOSTBUSTERS and RUSH HOUR 2 soon begin to draw attention and business to the store, but that creates a whole new set of problems for the pair. Though Gondry's three previous fiction films--HUMAN NATURE, ETERNAL SUNSHINE OF THE SPOTLESS MIND, and THE SCIENCE OF SLEEP--were all essentially love stories, BE KIND REWIND captures another kind of romance. Both the writer-director and his characters are in love with the cinematic medium itself, and their devotion shows. BE KIND REWIND doesn't reach the heights of ETERNAL SUNSHINE, but it doesn't seem to be aiming for that genius. This is simply a hilarious comedy, fun for film fans of all stripes, which celebrates the sheer joy of watching and making films. [More]
Starring: Jack Black, Mos Def, Danny Glover, Mia Farrow
Starring: Jack Black, Mos Def, Danny Glover, Mia Farrow, Melonie Diaz, Chandler Parker, Irv Gooch, Arjay Smith, Marcus Carl Franklin
Director: Michel Gondry
Director: Michel Gondry
Producer: Michel Gondry, Julie Fong, Georges Bermann
Composer: Jean Michel Bernard
Studio: New Line Cinema
Reviews for Be Kind Rewind
A feel-good film with a gentle comic spirit, a sweet affection for its gallery of silly characters and a sincere love for the process of moviemaking.
Eminently likable. And there's something about Gondry's persistent nostalgia that feels contemporary, or opportune, at least.
Whimsy overwhelms this sweetly innocuous tribute to DIY video - which is hobbled enough by its core premise of guys shooting their own versions of popular movies on VHS.
A charming picture about filmmaking all dressed up as a comedy. Exaggerated and wonderfully silly, the movie concerns hilarious amateur movie-making -- but sneaks in a message about community and the transformative power of art.
It's a joyless ode to joy, it's a leaden salute to the silver screen, it's a painful testament to filmic pleasures. Be kind, and don't even begin to rewind.
There's an undeniable sense of wonder to Be Kind Rewind, a belief in both the beauty of the creative process and the magic within all men. It's an unabashed ode to common potential; it's also a lot of fun to watch.
It's not nearly as funny as its premise would suggest, and the movie even becomes a little dull when it tries to make a few points about the differences between commercialism and art.
I felt positive and genial while watching it, but I didn't break out in paroxysms of laughter. It's the kind of amusing film you can wait to see on DVD. I wonder if it will come out on VHS?
A pathetic new piece of whimsy from the cult fantasist Michel Gondry.
This cute comedy is a magnetic movie that will likely attract the arthouse audiences.
[Gondry] seems almost to relish his house-of-cards approach, so much so that the uncharmed critic might reasonably feel it a waste of breath to blow it down. I would agree.
I liked the various ways in which Gondry utilized his essentially absurdist conceit as an ingenious way of exploring how people relate in deeply personal ways to the power of cinema
Michel Gondry's latest cinematic breakthrough Be Kind Rewind grants passage into his magical imagination and proves yet again he's one of today's artistic giants.
The picture is a harmonious callback to low-fi filmmaking and community spirit, allowing Gondry a wide open meadow to let his viral creativity and mischievous determination frolic...It's endearing eye candy.
It's one of those rare experiences that remind us not exactly why we love movies, but how we love them.
Latest News for Be Kind Rewind
June 25, 2008:
A people's cinema rough cut heart so squarely in the right place over in Passaic as opposed to Hollywood, that it's pretty much hard to resist. ![]()
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June 16, 2008:
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March 05, 2008:
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A slow week at the box office allowed Jason Statham's The Bank Job to sneak into first place in the UK charts. Meanwhile Rambo, Cloverfield and Alvin and the Chipmunks all... More...
February 29, 2008:
UPDATED: UK Box Office Breakdown: Odeon Snubs Rambo
Jumper holds on to the number one spot at the UK box office, but only because a dispute between Sony and Odeon kept the film of the cinema chain's 100+ screens. More...
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