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MOVIES / ON DVD / CZECH DREAM
Czech Dream

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Czech Dream (2007)

82%
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82 %
Reviews Counted: 22 Fresh: 18  Rotten:4 Average Rating: 6.6/10
 
Consensus: Simultaneously induces laughs, cheers, and squirms. Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations. more
 
Runtime: 90 mins
Synopsis:
The documentary CZECH DREAM follows the psychological experiment of two filmmaking students who commission a massive advertising campaign for the opening of a new supermarket. The supermarket, however, is not only imaginary, it's also part of the students' project to estimate how much... [More]
The documentary CZECH DREAM follows the psychological experiment of two filmmaking students who commission a massive advertising campaign for the opening of a new supermarket. The supermarket, however, is not only imaginary, it's also part of the students' project to estimate how much consumers rely on the mass media. [Less]

Genre: Comedies

Producer: Morgan Spurlock

DVD Info

Release:

Apr 12, 2007

[DVD Details]

DVD Features:

  • Keep Case
  • Full Frame - 1.33

Audio:

  • Dolby Digital - Czech
  • Subtitles - English

Reviews

 
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1 - 20 (sorted by date; UK critics are listed first)
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Slick, sly, often sharply funny documentary.

Full Review | Comment
02/09/06 03:16 AM
Geoff Andrew
Time Out
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There's some insight, but no salient point is made: of course people are going to turn up to the opening of a heavily advertised store. Big deal.

Full Review | Comment
07/12/05 03:42 AM
Empire Magazine
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Plays like Jackass directed by Lars Von Trier. We're talking pranksterism with a political purpose, as the filmmakers use their ruse to take a timely dig at mass manipulation.

Full Review | Comment
07/12/05 03:42 AM
Matthew Leyland
BBC
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an over-intellectual meditation on capitalism run amok, with cynicism the side note

Full Review | Comment
01/26/08 02:52 PM
Jules Brenner
Filmcritic.com
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Let's encourage people to make fools of themselves -- then mock them when they act foolishly!

Full Review | Comment
11/09/07 02:50 PM
Mark Feeney
Boston Globe
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A small but droll big-box comedy.

Full Review | Comment
09/20/07 02:26 PM
Michael Phillips
Chicago Tribune
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Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...

Full Review | Comment
09/13/07 02:52 PM
Sean Axmaker
Seattle Post-Intelligencer
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... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.

Full Review | Comment
09/12/07 12:15 AM
Andy Klein
Los Angeles CityBeat
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It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.

Full Review | Comment
09/07/07 04:19 PM
Jeff Shannon
Seattle Times
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The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).

Full Review | Comment
09/07/07 04:12 PM
Robert Abele
Los Angeles Times
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Unlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves.

Full Review | Comment
07/03/07 03:53 AM
Anton Bitel
Eye for Film
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Some of this is hilarious, and some appalling.

Full Review | Comment
06/30/07 03:56 AM
Stuart Klawans
Nation
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In the post–Morgan Spurlock era of stunt docs, the open-endedness is welcome.

Full Review | Comment
06/16/07 03:39 AM
Joshua Rothkopf
Time Out New York
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How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream.

| Comment
06/15/07 02:47 PM
Stephen Holden
New York Times
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Eat your heart out, Michael Moore.

Full Review | Comment
06/15/07 02:09 PM
V.A. Musetto
New York Post
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It's a fascinating account, formulated and filmed by a pair of young Czech media students, of the way advertising and consumer manipulation can create a market for anything at all, even something that doesn't even exist.

Full Review | Comment
06/15/07 02:06 PM
Ken Fox
TV Guide's Movie Guide
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Expect to squirm.

Full Review | Comment
06/15/07 07:05 AM
Kent Turner
Film-Forward.com
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An examination of the Czech soul -- and, I guess, everybody's.

Full Review | Comment
06/14/07 12:19 PM
Andrew O'Hehir
Salon.com
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The filmmakers sometimes come off as smug jerks, but that doesn't mean they're wrong about the insidious impact of chain colonization, or the infernal effectiveness of something-for-nothing come-ons even in political pitches.

Full Review | Comment
06/13/07 12:40 PM
Jim Ridley
Village Voice
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The film offers the obvious guilty pleasure of a highly successful practical joke, but it also pauses for a meditation on the power of marketing and empty promises.

Full Review | Comment
08/07/06 12:20 PM
Leo Goldsmith
Not Coming to a Theater Near You
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