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Box Office Guru Wrapup: Compass Not So Golden, But Still Navigates #1 Opening
Box office numbers continue to slip.
by Gitesh Pandya | December 09, 2007
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New Line's mega-budgeted fantasy adventure The Golden Compass opened below industry expectations but still managed to find its way into the number one spot at the North American box office. No other wide release debuted over the frame so the rest of the top ten was filled with holdover pics. For the second consecutive weekend, the top ten failed to break the $70M mark further extending the end-of-year slump that Hollywood has been suffering from as audiences have displayed little excitement for the offerings that the studios have rolled out. Overall, the box office slumped to the worst performance in five years for the first weekend of December.

Despite a built-in audience of literary fans and a massive production budget estimated to be between $180-200M, The Golden Compass generated a relatively mild $26.1M opening this weekend while playing ultrawide in 3,528 theaters. Averaging $7,405 per site, the PG-13 film starring Nicole Kidman and Daniel Craig saw a bow that was in the same vicinity as those of recent historical effects-driven adventures released during the holiday season like Beowulf ($27.5M last month) and Eragon ($23.2M last December). With no other competing new releases, and with most current films aging rapidly, Compass was expected to have smooth sailing to a higher gross at the multiplexes this weekend.

The opening was nowhere near the $65.6M debut of The Chronicles of Narnia from two years ago this very same weekend. Both were epic fantasy adventures based on popular kids books, targeted the family audience in early December, and were driven by special effects. Narnia carried the potent Disney brand name, secured a more commercially-friendly PG rating, and took advantage of a better-known literary source. Compass on the other hand attracted plenty of resistance from Catholic groups who encouraged people not to buy tickets for the film. The New Line release also attracted mixed reviews from critics who were mostly not enthusiastic about the pic.

Among this year's 18 event films launching in over 3,500 theaters, The Golden Compass attracted the third worst opening weekend. The only ones to premiere that wide and with less muscle were the far less expensive pics Surf's Up and Fred Claus which bowed to $17.6M and $18.5M, respectively. December releases typically last longer at the box office so The Golden Compass still has a chance of joining the century club domestically. But the road to profitability will be a long one.

Disney's feel-good princess hit Enchanted fell from the top spot after two weeks of rule and grossed an estimated $10.7M putting it in second place. The PG-rated comedy dropped only 35% and boosted its stellar cume to $83.9M in 19 days. With good word-of-mouth and school holidays right around the corner, Enchanted should continue to hold up well throughout the holiday season. A final tally of $115-125M could result capping off a year of mostly winners for Disney.

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Comments (1-20 of 33 posts) | Reply
CoUcH ToMaToE DoUgIe
CoUcH ToMaToE DoUgIe writes:
on Dec 09 2007 05:35 PM

So after all the hulaboo, this 180 million budgeted epic produce 1/3 a profit more

respected and beloved epics, narnia and rings movies made. well all i can say is hooray

and good riddance... to an overated bad movie:)Yep, compass lost in the end why? not

because of the lunatics, but simply because it stunk like i thought but still i feel

sorry for the film. because next week the coming apocaplyse arrives probably atop of the

box office... alvin and the chipmunks!!!! Lets hope WILL smith can save us from these

horrors of hollywood, compass and alvin. I am legend better be great, or do i have

to see enchanted again;)


(Reply to this)
Bloody Mathias
Bloody Mathias writes:
on Dec 09 2007 06:02 PM

So Daniel Craig and Nicole Kidman disappoint again this year.
What is it with these two?

Bring on Big Willie now, please.


(Reply to this)
Bardego
Bardego writes:
on Dec 09 2007 06:24 PM

Well, I guess we shouldn't expect any sequels.

(Reply to this)
CowboyMovieJunkie26
CowboyMovieJunkie26 writes:
on Dec 09 2007 06:48 PM

The slump enda when big willie brings down the house

(Reply to this)
JKING
JKING writes:
on Dec 09 2007 06:57 PM

Christians 1 Hollywood 0 lawls. -_-;
Still didnt expect Golden Compass to bomb like this. Aw well, guess its time to get jiggy with some Zombies friday.


(Reply to this)
daycare
daycare writes:
on Dec 09 2007 07:13 PM

4 more days until MR Smith comes back to the boxoffice.

(Reply to this)
curtis
curtis writes:
on Dec 09 2007 07:17 PM

I am Legend can not come fast Enough. This will be Will Smith 7th number 1 film in a row and his 11th out 16 film to make more then 100 million. I can not wait to see I am Legend and the first 5 mins of the Dark Knight as well.

(Reply to this)
T45Red
T45Red writes:
on Dec 09 2007 07:32 PM

OH MAN! I forgot that the beginning of TDK is going to be in front of I Am Legend! The funny thing about this is that I'm not even a Batman fan and I'm excited about this :P I Am Legend better rock or else this year for movies is going to end on a really sucky note...

(Reply to this)
T45Red
T45Red writes:
on Dec 09 2007 07:34 PM

Oh yeah, I forgot to say, I knew The Golden Compass was going to suck. This pretty much proved my theory right, as well as the Tomato Meter. I think it keeps going down. At least this means less competition for I Am Legend :D Woo!

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Dec 09 2007 07:46 PM

I actually liked the golden compass. Sure it only mad 30 mil but its the holidays, im sure it will get a big boost. Remember the Polar Express, that mad 25 mil opening weekend then went on to like 170 mil. Made the compas will have the same luck. Oh yeah, I Am Legend probably wont be great. Its probably gonna be a mediocre PG-13 flick. I hope its good. Talking about real movies, Bring on a real great film Sweeney Todd

(Reply to this)
Xphile1000
Xphile1000 writes:
on Dec 09 2007 07:53 PM

This movie will bomb, because no one cares about this story. It's not from a major author, and the book sold only moderately at best compared to the 60 years Cronicles of Narnia had to build up a fan base.

The movie by itself, if no one knew about the books, is fair at best. It is really made for the fans of the novel and not really for the audiences going to see it. It's rather flat, and the ending is poor.

I expect this movie to do just barely 150M world wide after it's full run and then another 100 million in DvD sales, so it will be worth it, but only barely for the producers.

What people are really waiting for is the next Narnia story, which if released on this same weekend next year would outshine this "not so golden" movie, by at least triple it's weekend gross.


(Reply to this)
Xphile1000
Xphile1000 writes:
on Dec 09 2007 07:59 PM

In reply to this comment (#1343544)
In response to the comment that this movie will go up, like polar express, not a chance. Big willie will smash it this coming week, and then no one will care any more.

No sequels on the horizon...good.



(Reply to this)
MMacKK
MMacKK writes:
on Dec 09 2007 09:31 PM

****...

I eagerly anticipate this film's release in Australia. Pity they couldn't call it Northern Lights, as it was intended. Pity that the sequels won't see the light of day, because these are the best ****ing books that you'll read in a long, long time.

Damn the churches, Pullman was right.


(Reply to this)
quickshade
quickshade writes:
on Dec 09 2007 09:59 PM

I am legend is the last good movie of this year I think. Personally I don't even think the movie will be awesome, but it will be good enough to make me at least want to see it unlike any other movie out right now (Haven't been in a theater for 3 weeks now, a record) Personally Cloverfield will get me back.....Hopefully 2008 is better than 2007.

(Reply to this)
jasperoosterveld
jasperoosterveld writes:
on Dec 10 2007 02:46 AM

I can't believe golden compass did so bad, it is ****ing unfair, crap movies like saw gain a **** ton of money and a wonderfull movie like this NOTHING! Unbelievable. i saw the movie and it is not as bad as critics want you to believe. The story is good, the actors are fine and the special effects are great. They stay near the books, apart from the church but every person who can think logical knows what they mean. This movie deserves way more then it gets.

(Reply to this)
Oblivioncry
Oblivioncry writes:
on Dec 10 2007 04:48 AM

hmmm... i would have seen the film of the next two HDM books, coz they are WAAAAYYY better then golden compass.

anyway, I am legend will be released in january here in germany....


(Reply to this)
Gimy
Gimy writes:
on Dec 10 2007 05:12 AM

bad jesus freak campaign...pg13 rating...equals jack sh3t box office. not a shocker. i don't at all understand the Legend hype. it looks decent but "oscar" worthy talk? not so sure 'bout that

(Reply to this)
Bigbrother
Bigbrother writes:
on Dec 10 2007 08:20 AM

In reply to this comment (#1344516)
Probably also has something to do with the ill conceived release date. Lesson here if you're gonna try to bash God don't do it a month from Christmas. I liked the movie as well, but seriously who was the genius behind that idea. For my money I rank it well below LOTR's, but a ways above Narnia as a movie experience.

(Reply to this)
Elixor
Elixor writes:
on Dec 10 2007 08:36 AM

Compass seemed to suffer badly from book storyline being squashed into two-hour movie syndrome. I haven't read the books, but can imagine how the story could be great in that format. There's just too many rapid succession climatic moments that didn't have enough build-up to do anything for the viewer, made the movie blah.

(Reply to this)
downwithstarbucks
downwithstarbucks writes:
on Dec 10 2007 08:40 AM

great to see juno explode like it did - hopefully it keeps it up once it expands. i saw it at a special screening last week, and plan to see it at least once more. pretty close to being a perfect movie (for what it's trying to be).

(Reply to this)
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