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Pete Hammond Explains His Side of the Maxim Split
Look for the big picture in this week's Meet a Critic.
by Jen Yamato | January 22, 2008
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In entertainment journalism, few names cull more recognition (and violent reaction) than that of Pete Hammond. The ebullient pundit, omnipresent in the online community, at Hollywood events, and of course on movie advertisements, talked with RT to clear the air about his recent departure from Maxim.

Much was made of Hammond's split with the men's magazine earlier this month, which was covered with no small amount of glee in the media. But contrary to speculation surrounding the break, Hammond says it was strictly a business decision, not a personal matter.

"The magazine was sold; there's a whole new group that owns it now," Hammond said. "So when it was sold, new people came in and they fired the editor and replaced him with James Kaminsky. James Kaminsky is the same person who went to Playboy and got rid of film reviews there."

As for the insinuation that he was canned from Maxim for any reason other than regime change, Hammond points out that he wasn't a staff writer to begin with.

"I couldn't possibly have been fired," he said. "I've always been a freelancer on a monthly retainer. I was never on staff, never worked for them, never set foot in their offices. They let me do my thing, and they wouldn't edit the hell out of [my reviews]."

Hammond, a contributor to such respected industry publications as Variety, the LA Times, and Leonard Maltin's Movie Guide, is cognizant of both the advantages and disadvantages of writing for such a demographic-specific outlet as Maxim.

"The combination of attaching my name to Maxim and Maxim letting me have a whole difference audience as well was good," he said. "[But] the problem at Maxim was that the kind of movies that they wanted to do weren't the kind of movies being shown three months out."

While Hammond's Maxim magazine contributions were limited to 30-word, positive-only reviews at his editors' request, he had free reign to review any movie he chose, and at length, in the magazine's online counterpart.

"The magazine had a three month lead time, 24-year-old guys demographic," Hammond explained. "They want movies like I Am Legend that won't open 'til weeks before. They would put things in the magazine that would look like a review. All my stuff was really online [maximonline.com] -- all my reviews, and any quotes that came from me, were always from the online section."

As for his own taste as a critic, Hammond has this to offer: "I am a different kind of critic. I will always walk in going in, 'I want to like this movie and it's gonna have to work overtime to make me hate it.' I could not do this job if I didn't like movies, and I see so many critics who don't. They seem miserable; they don't want to be there. I judge a movie against itself, not against history. Not every movie has to be Citizen Kane."

For more insight into the mind of Pete Hammond, look for an extended, in-depth interview with the pundit in Meet a Critic, our regular article series about notable contemporary writers, running later today.
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Comments (1-6 of 6 posts) | Reply
28086
FILMCZY writes:
on Jan 22 2008 12:05 PM

"I am a differnt kind of critic" Yea, a sh*tty one...

(Reply to this)
274776
TheGreatOne13 writes:
on Jan 22 2008 12:27 PM

Wow at least Pete Hammond explained why every movie commercials(even the ones for god awful movies) has quotes of him praising movies....I mean he doesnt want to hate movies but I dont see how he can praise evey frickin movie

(Reply to this)
463938
Hamboner writes:
on Jan 22 2008 01:50 PM

I like his approach of trying to like movies, but still, he has endorsed some films that make me scratch my head and go completely numb.

(Reply to this)
489265
ajmk123 writes:
on Jan 22 2008 01:57 PM

Why do people hate him? If anything people should hate Ebert because he is a disgrace to all humans, i remember when he reviewed micheal moore's propaganda piece about 9/11 he said that the only reason why he gave the movie a good review was because he agreed with moore, that is the sign of a horriable person.

(Reply to this)
384301
ManofStee1 writes:
on Jan 22 2008 02:30 PM

I don't think there's anything wrong with a critic going into a movie expecting to like it. If anything, that should the general attitude among critics. If you don't like the experience of just sitting back and watching a movie you shouldn't be a critic. Sure it's fine if you point out the flaws of a crappy movie and give it a horrible rating, but don't go into every movie thinking "This is going to have work extra hard for me to give it a B-."

(Reply to this)
490767
Pengoo writes:
on Jan 22 2008 02:45 PM

After reading these comments, at least I can finally understand why Pete Hammond was such a terrible critic.

Hopefully he can start writing for a real magazine and give his thoughts because his "I want to like this" movie approach is something I definitely resonate with (but most of the movies his quotes are featured are complete bottom of the barrel)


(Reply to this)
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