Our Brand Is Crisis is not just for political junkies and should be widely seen and discussed.
Our Brand Is Crisis (2005)
Tomatometer
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Reviews Counted: 38
Fresh: 35
Rotten:3
Average Rating: 7.3/10
Runtime: 87 mins
Genre: Foreign Films
Synopsis: Rachel Boynton's excellent, probing documentary goes behind-the-scenes to show the manipulation and orchestration that is involved in big-time political campaigning. OUR BRAND IS CRISIS follows members of the consulting firm of... Rachel Boynton's excellent, probing documentary goes behind-the-scenes to show the manipulation and orchestration that is involved in big-time political campaigning. OUR BRAND IS CRISIS follows members of the consulting firm of Greenberg Carville Shrum to Bolivia, where they have been hired to help controversial candidate Gonzalo "Goni" Sanchez de Lozada reclaim the presidency. With only a few weeks left before the election, consultants Jeremy Rosner, Stan Greenberg, and James Carville work their magic, softening Goni's liberal image and shaping his message to appeal to the masses. In his typically audacious fashion, Carville delivers some of the film's most unforgettable quips. Meanwhile, the unemployment situation is threatening to spark a full-fledged national riot, raising the stakes even higher. Boynton's film is edited at a brisk, taut pace, adding drama to the already tense proceedings. An insightful after-the-fact interview with Rosner provides even greater context for the horrific situation that unfolded a year later and which, in fact, opens the film with a bang. Enlightening, engaging, and thought provoking, OUR BRAND IS CRISIS is a vital, profound work of nonfiction cinema. [More]
Starring: Gonzalo Sanchez de Lozada
Starring: Gonzalo Sanchez de Lozada
Director: Rachel Boynton
Director: Rachel Boynton
Producer: Rachel Boynton
Studio: Koch Lorber Films
Reviews for Our Brand Is Crisis
Absolutely riveting study of boneheaded intervention by James Carville consultants in Bolivian politics. Nearly as grotesque as Woody Allen's "Bananas".
Subject matter dominates over filmmaking craft in Rachel Boynton's somewhat sloppy but otherwise riveting documentary.
Purporting to expose the role of American public-relations companies in foreign political campaigns, Our Brand Is Crisis is never more than a dull and confused film about Bolivia's 2003 presidential election.
Politics and mass communication are the volatile subjects of Rachel Boynton's information-packed documentary.
It's tough not to root for them to succeed. That's a testament to Boynton's skill with the narrative.
It's a galling and provocative experience to viewers of any political persuasion, and a reminder to the left of how easily idealism can run amok.
Boynton's film explores the inescapable link between American democracy and capitalism and why what seems to work for us can be so disastrous elsewhere.
Boynton asks: That's the democracy we want to export? For well-paid political consultants like Carville, it's a rhetorical question.
Boynton's main concerns are the exportation of American image advisers to other countries, and the notion that this faith in marketing is inherent in America's democratic ideology.
Unlikely as it sounds, a documentary that details with jaw-dropping candor how contemporary political campaigning works at the highest levels of government is set not in this country but in the far-off reaches of Bolivia.
Rachel Boynton’s painfully timely film is actually a full-court tragedy -- the sorry tale of a battle won and a war lost.
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by: Darko, Donnie 9/8/06
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