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News
Box Office Guru Preview: Punisher Heads Into Weak Frame
Also: Cadillac Records opens in limited release.
by Gitesh Pandya | December 04, 2008
Discuss Article

Following the Thanksgiving holiday frame, the North American box office should hit the brakes and see sharp declines in ticket sales. The action offering Punisher: War Zone is the only major film going into true wide release which means most of the top five should look familiar. Also opening nationally but in a more limited run is the music industry pic Cadillac Records which will try to make its way into the top ten. Leftovers from turkey weekend like Four Christmases, Bolt, and Twilight should remain among the most popular titles at the multiplexes as the marketplace takes a breather before a new wave of holiday films hits next Friday.

Lionsgate unleashes an action sequel aimed at young men for the second time in as many weeks with Punisher: War Zone which follows up on The Punisher which was released in 2004 back when the distributor went by the name Lions Gate. That film starred Thomas Jane and John Travolta, opened to $13.8M, and found its way to a respectable $33.7M. This time, Ray Stevenson picks up the title role and fans will be asked to disregard the swapping of actors and to come out and buy a ticket because of the brand name.

The R rating may cut out those 14-year-old boys, but it will give young males some bang at a time when there are no R-rated actioners for this audience. Lionsgate's PG-13 pic Transporter 3 should fall hard in its sophomore session, but it will still provide some direct competition. Ticket buyers haven't exactly been craving a new vigilante flick from this punishing series so business may come from frequent moviegoers who just don't have anything else to do or see. Debuting in 2,508 locations, Punisher: War Zone might gross about $9M this weekend.


Ray Stevenson in Punisher: War Zone

Sony quietly enters the marketplace with Cadillac Records, a drama revisiting the rise of the blues music scene. The R-rated film stars Adrien Brody, Jeffrey Wright, and Beyonce Knowles who also executive produces her first feature. The marketing push has not been strong, the subject matter is not too appealing, and the starpower is questionable for this type of project. The studio knows that it doesn't have a hit on its hands so it may be cutting its losses. Reviews have been decent, but not compelling enough to mobilize large crowds. Landing in just 600 or so theaters, Cadillac Records may end up with a mere $2M this weekend.


Mos Def as Chuck Berry in Cadillac Records

Over the last three years, the Top 20 on the weekend after the Thanksgiving holiday frame fell by 43% to 48%. With moviegoers cutting back on spending after last weekend's big feast, and a lack of interesting new releases, another sizable fall is likely this time. That could pave the way for a second win by the incumbent comedy hit Four Christmases. Yuletide-themed films often hold up well on the weekend after the turkey session so the sophomore drop for Warner Bros. could be about 50%. That would give the Vince Vaughn-Reese Witherspoon film around $15.5M for the weekend and a ten-day tally of $67M.

Disney's Bolt is still the only major kidpic out there and the 3D theaters continue to give families a unique experience not found at home. This one may also drop by half to roughly $13M putting the 17-day sum at $83M. A harsher fall may await the not-so-bloody vampire flick Twilight. Look for the Summit release to fall by 55% to around $12M which would up the cume to $136M after 17 days. Sony's Quantum of Solace should remain in the top five and drop by 50% to $9.5M for a $154M total to date.

LAST YEAR: Nicole Kidman found her way into the number one spot with the fantasy adventure The Golden Compass which was the only new wide release of the frame. Bowing to $25.8M, the New Line film didn't exactly blow away expectations however it was a monster hit in most other parts of the world. Compass went on to gross just $69.9M domestically but $372M worldwide with North America accounting for a slim 19% of the global tally. The rest of the top five included Enchanted with $10.7M, This Christmas with $5M, Fred Claus with $4.6M, and Beowulf with $4.5M. Debuting with sizzling results in limited release were Atonement with a $24,901 average from 32 theaters and Juno with a $59,124 average from just 7 sites. Both would go on to win Oscars.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Related Items
Movie: Cadillac Records
Celeb: Adrien Brody
Ray Stevenson
Jeffrey Wright
Beyonce Knowles
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Comments (1-11 of 11 posts) | Reply
ledawg1138
ledawg1138 writes:
on Dec 04 2008 04:47 PM

"Punisher : War Zone" will be another bad Punisher film because Marvel always makes the films just revenge flicks.


(Reply to this)
blattman
blattman writes:
on Dec 04 2008 05:06 PM

I just contributed to Bolts grosses. It was fun, but didn't need to be in 3-d. It was great seeing with an all adult audience.

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Dec 04 2008 05:35 PM

Yeah PWZ will make about 10 or 11 million I think. Also does anyone else think The Day The Earth Stood Still will bomb next weekend.

(Reply to this)
bondfreak
bondfreak writes:
on Dec 04 2008 07:00 PM

I actually think it looks good and plus its being released in IMAX so people will flock just for the experience, i saw it takes box office crown next weekend and doesnt look half bad. And even if the acting is bad, the films special effects looks rly good. and up here in Canada, were easily entertained :)

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Dec 04 2008 08:27 PM

In reply to this comment (#2168090)
LOL u canucks are entertained by anything then I guess aka hockey...Also I am Canadian so I reserve and use the right to make fun of Canada! It does look pretty bad though man, it is a FOX movie too.

(Reply to this)
ledawg1138
ledawg1138 writes:
on Dec 04 2008 09:16 PM

Nah, jokerboy, I don't think "The Day the Earth Stood Still" will bomb. I'm a HUGE fan of the orginal, and while I'd rent the new one, it looks far from perfect because I'm hopeing that Reeves is better in the actual film than in the ads because he seems so souless there. I am happy that Gort, one of the best movie robots evah, is remaining the same.

(Reply to this)
Tyrant
Tyrant writes:
on Dec 04 2008 09:38 PM

I'm not really looking forward to the new Day the Earth Stood Still..... I have the feeling that It's going to be a CGI fest with little taste of the original film.

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Dec 05 2008 09:37 AM

In reply to this comment (#2168287)
Yeah it looks like a TOTAL CHI FEST!!! I just don't find the original really out dated, the issues the original tackeled can still relate to today.

(Reply to this)
Bloody Mathias
Bloody Mathias writes:
on Dec 05 2008 09:55 AM

I'm sorry but whoever made the genuis casting choice of making Keanu Reeves an emotionless alien deserves my $11 bucks. Here's hoping the script matches the screenplay.

(Reply to this)
Bloody Mathias
Bloody Mathias writes:
on Dec 05 2008 09:58 AM

*Here's hoping the script matches the casting.



(Reply to this)
misilebuilder2004
misilebuilder2004 writes:
on Dec 05 2008 11:26 AM

In reply to this comment (#2168916)
"Earth" will blow the walls out. Great to hear "Compass" rocjed internationally. I saw nothing wrong with that movie...which means, yes, I thnik "Delgo" looks very interesting. Bizarre - with ancient reviews on IMDB.

(Reply to this)
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