Box Office Guru Preview: Sex in the Multiplex All Weekend Long
Horror films usually flop in May but Universal doesn't care. It's releasing The Strangers starring Liv Tyler and Scott Speedman anyway as a counterprogramming choice for those not interested in action or comedy. The R-rated film about masked intruders that terrorize a couple in their vacation home will face a tough time at the box office. The marketing push has not been too strong, starpower is lacking, and the concept isn't very compelling. And between Carrie Bradshaw and Indy, adults of both genders have much more interesting characters to spend their money on. A small portion of true horror fans may be the only takers. Invading 2,469 playdates, The Strangers could bow to about $8M.

See Liv Tyler get scared in The Strangers
Films usually fall pretty hard when coming off of the Memorial Day holiday weekend. Chart-topper Indiana Jones and the Kingdom of the Crystal Skull should be no exception despite its older skew. Last year, Pirates of the Caribbean: At World's End tumbled by 62% on the same frame while the previous year's X-Men: The Last Stand crumbled by 67%. Both of those sequels launched over the Memorial Day session. Even 2004's non-sequel The Day After Tomorrow fell by 60%. The new Spielberg adventure seems to be liked by audiences a tad bit more so a 55% drop could result. Plus competition from the newcomers is not really direct so there will be no distractions for adult men. Look for Indiana Jones to take in about $45M boosting the cume to $216M after 11 days.
Disney's The Chronicles of Narnia: Prince Caspian has not been a winner with audiences as witnessed by its huge second weekend tumble. A 50% fall in the third frame would yield a $12M weekend raising the total to $114M. Iron Man will see a smaller decline thanks to its durability. The super hero flick could dip by 35% to about $13M for an impressive cume to date of $275M.
LAST YEAR: Johnny Depp and friends held the number one spot captive for a second straight weekend with Pirates of the Caribbean: At World's End which grossed $44.2M on its way past the $200M mark. Bowing in the runnerup spot with strength was the pre-Juno pregnancy comedy Knocked Up with $30.7M for Universal on its way to $148.8M. It became the second biggest R-rated film of 2007 after 300. Shrek the Third dropped down to third with $28M in its third round. Kevin Costner opened his new film Mr. Brooks in fourth with $10M leading to a $28.5M final for MGM. Rounding out the top five was the third threequel of the list Spider-Man 3 with $7.6M in its fifth session.
Author: Gitesh Pandya www.BoxOfficeGuru.com

See Liv Tyler get scared in The Strangers
Films usually fall pretty hard when coming off of the Memorial Day holiday weekend. Chart-topper Indiana Jones and the Kingdom of the Crystal Skull should be no exception despite its older skew. Last year, Pirates of the Caribbean: At World's End tumbled by 62% on the same frame while the previous year's X-Men: The Last Stand crumbled by 67%. Both of those sequels launched over the Memorial Day session. Even 2004's non-sequel The Day After Tomorrow fell by 60%. The new Spielberg adventure seems to be liked by audiences a tad bit more so a 55% drop could result. Plus competition from the newcomers is not really direct so there will be no distractions for adult men. Look for Indiana Jones to take in about $45M boosting the cume to $216M after 11 days.
Disney's The Chronicles of Narnia: Prince Caspian has not been a winner with audiences as witnessed by its huge second weekend tumble. A 50% fall in the third frame would yield a $12M weekend raising the total to $114M. Iron Man will see a smaller decline thanks to its durability. The super hero flick could dip by 35% to about $13M for an impressive cume to date of $275M.
LAST YEAR: Johnny Depp and friends held the number one spot captive for a second straight weekend with Pirates of the Caribbean: At World's End which grossed $44.2M on its way past the $200M mark. Bowing in the runnerup spot with strength was the pre-Juno pregnancy comedy Knocked Up with $30.7M for Universal on its way to $148.8M. It became the second biggest R-rated film of 2007 after 300. Shrek the Third dropped down to third with $28M in its third round. Kevin Costner opened his new film Mr. Brooks in fourth with $10M leading to a $28.5M final for MGM. Rounding out the top five was the third threequel of the list Spider-Man 3 with $7.6M in its fifth session.
Author: Gitesh Pandya www.BoxOfficeGuru.com
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sliknik27 writes: on May 29 2008 06:03 PM I'm thankful to have a girlfriend who doesn't force me to see chick flicks. On the downside, that also means I can't drag her into the latest horror movie. Here's hoping The Strangers can actually do something interesting for the genre. (Reply to this) |
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jokerboy1991 writes: on May 29 2008 06:11 PM I hope sex and the city bombs, but I am going to say 40 mil, Indy will get 60 mil, Iron Man 15 mil, Narnia 10 mil, and im sure Speed Racer will have another disaster weekend unfortunately. (Reply to this) |
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Some guy you dont know writes: on May 29 2008 06:27 PM The Strangers only had a ten million budget. So it ain't gonna' bomb either way. (Reply to this) |
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jokerboy1991 writes: on May 29 2008 08:18 PM "There are a small handful of female-skewing comedies that Sex can be compared to. Last summer's R-rated hit Knocked Up" - I highly doubt that, a big size of that audiance was guys it wasnt a flat out semi-critical dud that really only appeals to woman. (Reply to this) |
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Sylar82 writes: on May 29 2008 09:19 PM I'm also predicting 60 mill for Indiana Jones even though it did have flaws it was still great an d Harrison Ford still kicks *** (Reply to this) |
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TombstoneLawDog writes: on May 29 2008 10:12 PM 'Sex' will almost certainly dominate, this weekend, though I'm personally so sick of seeing it EVERYWHERE that I admit I'm hoping it kind of bombs. --it won't, but I just want it off the radar. And I have to agree with Joker regarding the difference between this and 'Knocked Up' That had some cross-gender appeal...though I also have to state that I HATED that movie and think Judd Apatow and his manservant Seth Rogan are not NEARLY worthy of all the praise and hype they get. Apatow is hit-or-miss and Rogan has exactly ONE comedic trick. (Reply to this) |
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Bloody Mathias writes: on May 29 2008 10:19 PM Indiana Jones - $50 million Sex & The City - $35 million Iron Man - $14 million Prince Caspian - $11 million Strangers - $7 million (Reply to this) |
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Bloody Mathias writes: on May 29 2008 10:37 PM One thing's for sure though, if Sex & The City triumphs over Indy, I'll laugh myself silly. Picture it, an icon of testosterone 19 years in the making dethroned in his 2nd weekend by 4 silly and bubble headed fashionistas. Thanks to an untold number of SUV-filled girlfriends out on a girl's night out. Unlikely but so tantalizing. ;) (Reply to this) |
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mberko1 writes: on May 29 2008 10:42 PM In reply to this comment (#1763974) your estimates appear to be right, but I think Indy will make in the mid 40 mil range since it wasn't very good and I doubt there will be repeat viewings. (Reply to this) |
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Mishmerized writes: on May 29 2008 11:52 PM Sarah Jessica Parker shouldn't be recognised as an actor, she only plays herself when shes in anything, along with Keanu, Jerry and Paul (Reply to this) |
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RoseFoley writes: on May 30 2008 12:53 AM For anyone who inherently dislikes Sex and the City, or has a really good sense of humor about the show if they do like it, this mock-up audience reaction video is pretty amazing. http (Reply to this) |
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Roxtar writes: on May 30 2008 02:26 AM In reply to this comment (#1764072) I think I just found a new favorite youtube video. It's so corny, but so true. Here's hoping "Sex" crashes and burns like "Speed"...too soon? (Reply to this) |
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nyy13242 writes: on May 30 2008 05:17 AM hope this bombs, and hopefully Prince Caspian will have a comeback weekend (Reply to this) |
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sportzboy698 writes: on May 30 2008 05:38 AM Speed Racer 0.7 million... but I really liked it. It just doesn't apply to many audiences. It's unique, and thats hard to accomplish in modern day cinema. (Reply to this) |
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Gimy writes: on May 30 2008 06:03 AM snooze...pick your death this weekend is my opinion. an unnecessary sequel to an old guy that can't pull off the part anymore...or four old chics who wanna STAY IN THE GAME but in reality...left the game years ago. its depressing...especially sinced i liked both at one time. watch their old stuff...its still classic (Reply to this) |
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sportsrule101 writes: on May 30 2008 06:56 AM Sex and the City 46 million Indy 42 million Iron man 14 Prince 14 Strangers 7 (Reply to this) |
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dahluzz writes: on May 30 2008 07:40 AM In reply to this comment (#1764220) haha don't hold your breath, caspian is dunzo. this has to be the crappiest weekend of the summer for movies. well, wide-release ones anyways. i was seeing 'sarah marshall' last night (hysterically funny) and all these birds were seeing an advanced screening of 'sex and the pity' oh, sorry, 'city.' it was gross. they were skanked out to the nines in painted-on zebra print dresses, rouge and heels. place was a damn zoo. these women were honestly getting totally dressed up to go to the movies. behold the power of the hideous sarah jessica parker (how did ferris bueller not do better than that? member sloane? shoot.) and her team of loose-lipped pud humpers as they spend their hard-earned money on the important things in life: over-priced clothing and accessories imported from malaysian sweatshops. GIRL POWER! you go sister. you go sit there and watch a 2 and half hour (yeah, really. if you're a guy being somehow dragged to this, just kill yourself now and get it over with) commercial for manolo, mercedes and trojan (haha, yeah right on that last one. samantha's been raw-dogged so many times that entry into the abyss is less hotdog down a hallway and more pulling apart a grilled cheese sandwich.) anyways, i'm starting to think the negative indy buzz is gonna be felt this weekend. it might do 50, tops. but 'sex' will finish a bit lower, 42, 43 maybe, and the theaters will be left smelling like a stripper convention for the rest of the blockbuster season. hazzah. (Reply to this) |
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tomwaitsjr writes: on May 30 2008 08:59 AM I think The Strangers, with a budget of only 10 million, is going to far exceed what people expect. HSX seems to be predicting 5.8 million opening, I think it'll do 10mil or better. (Reply to this) |
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FILMCZY writes: on May 30 2008 09:12 AM Sex in the Multiplex? Sweet! I'll take a handj*b at Victoria's Secret and a shag at Fredrick's of Hollywood...oh, you're talking about a MOVIE...damnit...okay Chim Chim, let's go home... (Reply to this) |
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sfsilver writes: on May 30 2008 09:23 AM I don't understand why so many men are so defensive about and threatened by this film. Some of the comments above are downright hostile. SATC was one of the best overall entertainment projects of the last 15 years and it appears from the reviews that it mostly lives up to the legacy. I think the RT score would be higher if men could just relax and see the film with an open mind, but the misogyny of the reviewers shows through in many of the reviews I've read. Relax guys it's only a movie. (Reply to this) |
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