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News / Columns / Box Office
Box Office Guru Wrapup: The Bat Still Going Strong, Three Weeks In
Mummy sequel a close second but the Swing Vote takes a dive
by Gitesh Pandya | August 03, 2008
Discuss Article
Fan frenzy for the Caped Crusader kept the unstoppable juggernaut The Dark Knight in the number one spot for the third weekend in a row in North America narrowly beating the new adventure sequel The Mummy: Tomb of the Dragon Emperor which settled for the silver medal. However on a global scale, the Mummy sequel won the gold with $102M worldwide beating out the Batman flick's $81M. Meanwhile, Kevin Costner's latest offering Swing Vote was met with apathy as it bombed and landed in sixth place with a dismal performance.

The Joker couldn't stop stealing more cash. Warner Bros. enjoyed a superb hold for The Dark Knight which only dropped by 42% in its third outing to an estimated $43.8M. Averaging a still-muscular $10,267 per theater, the superhero sequel boosted its total to a jaw-dropping $394.9M in only 17 days and could now cross the $400M mark on Monday. The dark PG-13 actioner also broke into the top ten among all-time domestic blockbusters and now sits at number eight surpassing the $380.3M of 2005's Star Wars Episode III.

The new Batpic is holding up so well that it is now virtually guaranteed to smash the $500M barrier too. The road ahead should be promising as late summer megahits that truly please audiences tend to have low declines in August. 2006's Pirates of the Caribbean: Dead Man's Chest witnessed a 44% drop in its third outing at number one and its 17-day cume of $321.9M represented 76% of its eventual final. Last summer's The Bourne Ultimatum banked $164.7M by the end of its third session which accounted for 72% of its overall cume. At a similar pace, The Dark Knight would go on to approach the neighborhood of $520M for an astonishing box office run.

Internationally, The Dark Knight grossed an estimated $37M from 51 markets to boost its stellar overseas tally to $202.5M. That gives the comic book flick a worldwide cume of $597.4M with much more fuel still in the tank as major markets like Korea, Japan, Spain, France, Russia, and Germany have yet to open.

Opening close behind in second place was Universal's historical adventure sequel The Mummy: Tomb of the Dragon Emperor which grossed an estimated $42.5M. Invading 3,760 locations, the PG-13 film averaged a solid $11,303 per site. It was the smallest debut in the franchise's history trailing the $43.4M of 1999's The Mummy and the $68.1M of 2001's The Mummy Returns. At today's ticket prices, those two figures would translate to about $60M and $85M, respectively. Dragon, which finds Brendan Fraser returning to fight ancient evil in China, was expected by many to bow at number one. Its tally was slightly lower than anticipated while Dark Knight's legs were stronger than expected. Jet Li, Maria Bello, and Michelle Yeoh were newcomers to this installment. Studio research showed that males made up 52% of the audience while 56% were 25 and older. Reviews were mostly negative.

Budgeted at $145M, Dragon Emperor got off to a potent start around the world where its release was strategically timed so the effects-driven actioner would hit the marketplace just a week ahead of the start of the Olympics in Beijing. Overseas, the film grossed $59.5M from 28 territories putting the global cume at a potent $102M. Universal is expecting to reach the vicinity of $375-400M in worldwide grosses. The previous two installments each collected $410-420M globally.

Will Ferrell's latest comedy Step Brothers posted a good second weekend grossing an estimated $16.3M ranking third for the frame. Off 47%, the R-rated Sony release has banked an impressive $63M in ten days and should find its way to $100-110M.

Fans kept singing in their seats to Meryl Streep's musical Mamma Mia! which slipped only 26% to an estimated $13.1M pushing the cume to $88M. The Universal hit is running ahead of last summer's Hairspray and 2006's Streep starrer The Devil Wears Prada which after their third weekends had grossed $78.9M and $83.5M, respectively. The ABBA songfest is proving to be a major crowdpleaser and a popular female-skewing alternative to the boy movies of summer.

Another film with legs, the adventure story Journey to the Center of the Earth, also held up well despite the arrival of a competing Brendan Fraser actioner. The New Line pic grossed an estimated $6.9M, off just 29%, and lifted its sum to $73.1M. Breaking the $100M mark has now become a possibility for the 3D pic.

Opening in sixth with a dismal debut was Kevin Costner's political comedy Swing Vote with an estimated $6.3M from 2,213 venues. Averaging just $2,847 per site, the PG-13 film was backed with little marketing support and failed to excite the voting public. Costner invested over $20M of his own money to help finance the flop which Buena Vista distributed.

A pair of hits from the double century club followed. Will Smith's Hancock dropped 37% to an estimated $5.2M and saw its cume climb to $216M for Sony. Disney's WALL•E dipped a mere 26% to an estimated $4.7M for a $204.2M total to date. It broke through the $200M mark on Friday and should edge past Kung Fu Panda in another week or two to become 2008's top-grossing toon.

Fox rounded out the top ten with two films that few are seeing. The sci-fi sequel The X-Files: I Want to Believe collapsed in its sophomore frame tumbling 66% to an estimated $3.4M. After ten days, the $30M pic has grossed only $17.1M and should end up with only $22-25M. The animated comedy Space Chimps slipped 37% to an estimated $2.8M for a cume of $22.1M. The X-Files team must be embarrassed by the fact that its film is being outgrossed by Space Chimps.

The top ten films grossed an estimated $145.1M which was down 8% from last year when The Bourne Ultimatum opened in the top spot with $69.3M; but up 25% from 2006 when Talladega Nights debuted at number one with $47M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com


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Comments (1-20 of 49 posts) | Reply
Xihix
Xihix writes:
on Aug 03 2008 06:05 PM

Good... Good...

(Reply to this)
dahluzz
dahluzz writes:
on Aug 03 2008 06:16 PM

the only thing that could / should dethrone bats is the only movie i've anticipated more this year: pineapple express. tdk will step down to number 2, but will ultimately become the second highest grosser all time, after 'titanic.' i think i'm gonna see step, too. between that, express and tropic thunder, i'ma laugh to round out the season. as expected, second half is going much better than the first.

(Reply to this)
filmboy22
filmboy22 writes:
on Aug 03 2008 06:20 PM

Proud to see the Bat reign for a third weekend and I actually smiled when hearing that the *****ing mummy came in second. I won't be as upset now when Pineapple takes the #1 next week.

(Reply to this)
tomwaitsjr
tomwaitsjr writes:
on Aug 03 2008 06:25 PM

"The animated comedy Space Chimps slipped 37% to an estimated $2.8M for a cume of $22.1M. The X-Files team must be embarrassed by the fact that its film is being outgrossed by Space Chimps."

There is no shame in being outgrossed by Space Chimps.

None, whatsoever.

I'm glad DK is #1 again! It'll be interesting with Pineapple Express(and it's awful Huey Lewis song) since P.E. opens on Wednesday. . . so Maybe DK can be #1 for a fourth week!


(Reply to this)
EXECUTIVE-BOSS
EXECUTIVE-BOSS writes:
on Aug 03 2008 06:29 PM

The Dark Knight still gets me excited man! Im glad in it's 3rd weekend it's still kickin' azz! TDK is one of those movies I wish I could erase my memory of and watch it again for the FIRST time...LOL

Im also glad that "junk" of a movie : The Mummy blah blah blah has debuted at an astonishing 42.5 million! LOL The production was budgeted at 145 Million...2 bad for them and Brandon Frazier (dork)...I might watch it on a rainy night, a year from now, at home on cable when Im absolutely bored out of my mind...LOL Can't wait for Pineapple Express and Tropic Thunder...in the meantime go Dark Knight!


(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Aug 03 2008 06:31 PM

HOOH-RAY for The Dark Knight! The Mummy 3 sucked, I think TDK will win next weekend! Not that I dont think Pineapple Express wont do great, but it comes out on a wednesday so it wont have a great opening weekend but a really good one.
Next Weekend!
TDK- 28
P.Express-22 Million
Mummy 3-15 million


(Reply to this)
TombstoneLawDog
TombstoneLawDog writes:
on Aug 03 2008 06:39 PM

I just saw TDK for the second time tonight, having seen it first in IMAX and this time in regular. I loved it, but not quite the same visual mind-explosion. I think I'll see it a 3rd time again in IMAX. For those who have seen it, but not in IMAX, GO F#CKING SEE IT IN IMAX. H#ll, for those who haven't seen it at all, GO F#CKING SEE IT IN IMAX.

I admit it when I'm wrong- I thought TDK would win by 10 MIl, but I'm perfectly happy as long as it beat Mummy. Sh#t, I'm probably disappointed that X-Files didn't beat the Mummy. Moral of the story: MUMMY SHOULD BE BEATEN into submission so they stop wasting all these resources on such a piece of rip-off SH#T!

Sorry to Kevin Costner. Dude just can't catch a break, these last 15 years...
THough 'the Postman' was his own d@mn fault...



(Reply to this)
IBelievedInHarveyDent
IBelievedInHarveyDent writes:
on Aug 03 2008 06:47 PM

TDK= GREATNESS

(Reply to this)
HokieHi2010
HokieHi2010 writes:
on Aug 03 2008 07:03 PM

I'll be seeing TDK for the second time finally on saturday. Decided to convince the parents to go see what everyone else is talking about. Plan on seeing it in Imax the following weekend.

(Reply to this)
Sulaco2k
Sulaco2k writes:
on Aug 03 2008 07:09 PM

Counting down the days for TDK's blu ray release! Once it hits my wife will never get me out from in front of our TV again.

(Reply to this)
IBelievedInHarveyDent
IBelievedInHarveyDent writes:
on Aug 03 2008 07:12 PM

In reply to this comment (#1949743)
its gonna hit your wife? thats messed up Sulaco

(Reply to this)
kipcanyon
kipcanyon writes:
on Aug 03 2008 07:17 PM

ive seen TDK 3 times and i still want to see it again. hopefully ill see it in imax. im glad it still #1 394M in 17 days!!! holy sh*t

(Reply to this)
Vortex&Vertigo
Vortex&Vertigo writes:
on Aug 03 2008 07:17 PM

I am glad for TDK and sad for Kevin Costner. What he needs to do is another cowboy flick.

(Reply to this)
knowingtoast85
knowingtoast85 writes:
on Aug 03 2008 07:37 PM

I think Dark Knight's got another #1 weekend, probably notching $30-$35 million. I know I'm a broken record with this, but Pineapple Express, awesome as it seems, isn't going to do well from where I stand. But Tropic Thunder will knock it TDK off the top for sure.

(Reply to this)
Matanuki
Matanuki writes:
on Aug 03 2008 07:49 PM

In reply to this comment (#1949752)
LOL

(Reply to this)
Floor Man
Floor Man writes:
on Aug 03 2008 08:01 PM

"The Bat Still Going Strong, Three Weeks In"

Damn right.

:)


(Reply to this)
kodie131
kodie131 writes:
on Aug 03 2008 08:21 PM

Even though I think Pineapple Express looks great, I don't think it will beat Dark Knight. The Dark Knight reaches to a broader audience, where as Pineapple Express aims towards stoners n such.

(Reply to this)
dystopiandweller
dystopiandweller writes:
on Aug 03 2008 08:24 PM

And to think, I still need to watch it on IMAX, and so do a lot of my friends. If there are more people like us, it will remain strong in the BO.

(Reply to this)
kaitune
kaitune writes:
on Aug 03 2008 08:43 PM

TDK beats Mummy3? That's one good new! (Now it just give me more faith in humanity) I don't know whether it can stay at the top spot again at week. I am interested in seeing Pineapple Express but I don't think it will gross that much. However, if there is a lot of decline, then The Bat might settle at No.2 spot or something... (Hopefully not)

(Reply to this)
nogard46
nogard46 writes:
on Aug 03 2008 09:48 PM

you guys do know these are really early estimates. with a lil over $1 mil in difference I would say its too close to call. I would put the TDK fanboy joker/batman party masks away until the real numbers come out. But most likely it will go to TDK.

(Reply to this)
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