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News / Columns / Box Office
Box Office Guru Wrapup: Madea Schools Jonas Bros., Chun Li
Tyler Perry reigns supreme for the second week in a row.
by Gitesh Pandya | March 01, 2009
Discuss Article

Despite the arrival of rocking teens, Tyler Perry enjoyed a back-to-back stint at number one with the hit comedy Madea Goes to Jail which led a sluggish frame despite suffering a sizable sophomore drop. Jonas Brothers: The 3D Concert Experience debuted in second place while many holdovers posted small declines remaining popular with moviegoers once again. Overall the North American box office once again beat year-ago levels by a comfortable margin keeping the momentum going for 2009.

Last weekend's top film Madea Goes to Jail tumbled 60% in its second weekend grossing an estimated $16.5M which was still good enough for the top spot. The drop was slightly more than the 58% fall that Madea's Family Reunion (Tyler Perry's previous best opener) suffered in its sophomore frame during the first weekend of March in 2006. After ten days of release, Jail has amassed a stellar $64.9M and has already become the popular filmmaker's highest grossing movie ever edging out Reunion's $63.3M total gross. Lionsgate could see the final tally reach the neighborhood of $85-90M.

Disney opened its music pic Jonas Brothers: The 3D Concert Experience in second place with an estimated $12.7M. Playing in 1,271 3D theaters, the G-rated concert flick averaged a healthy $9,992 and was helped by higher $15 ticket prices that exhibitors were charging. The bow was not even close to the performance of last year's Hannah Montana & Miley Cyrus 3D concert film which opened with $31.1M from 683 locations for a scorching $45,561 average. Though launching in nearly half as many theaters, that film was helped by what was then scheduled as a one-week-only run which generated more excitement plus was based on a more popular brand from the Disney Channel arsenal.

Following its sweep of the Academy Awards last Sunday, Slumdog Millionaire enjoyed a 45% surge in business thanks to a wave of press attention and an additional 699 playdates. The Fox Searchlight hit grossed an estimated $12.2M putting it into third place, the highest chart position yet across its 16 weekends in theaters. That translated to a $4,128 average from 2,943 locations. Slumdog boosted its cume to a sensational $115.1M from North America alone.

Fox's sleeper action hit Taken joined the century club over the weekend. The Liam Neeson thriller eased only 12% to an estimated $10M lifting the cume to $107.9M. Date flick He's Just Not That Into You took in an estimated $5.9M for Warner Bros., down just 31%, with the sum thus far reaching an impressive $78.5M.

Sony's runaway hit Paul Blart: Mall Cop took in an estimated $5.6M in its seventh weekend slipping a mere 18% and raising the amazing total to $128.1M. The stop-motion animated hit Coraline followed in fourth with an estimated $5.3M, down 54%, for a $61.1M total to date for Focus.

The videogame-inspired actioner Street Fighter: The Legend of Chun-Li debuted in eighth place with an estimated $4.7M. Fox's PG-13 release averaged a mild $4,093 from 1,136 locations and played to a young male audience.

Falling 33% was the chick flick Confessions of a Shopoholic with an estimated $4.5M giving Buena Vista $33.7M to date. Rounding out the top ten was the male cheerleader flick Fired Up! which collected an estimated $3.8M, down 31%, for a $10.1M total after ten days in multiplexes.

The top ten films grossed an estimated $81M over the weekend which was up 10% from last year when Semi-Pro opened in the top spot with $15.1M; but down 21% from 2007 when Wild Hogs debuted at number one with a stunning $39.7M.

Author: Gitesh Pandya, BoxOfficeGuru.com


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Comments (1-20 of 54 posts) | Reply
oddjob323
oddjob323 writes:
on Mar 01 2009 05:22 PM

Whoo, go Madea! Chun Li, lolz for the failz.

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Mar 01 2009 05:30 PM

OH LORDY! YEAH MY BOY MUTHA F$CKN TYLER PERRY IS NUMBER 1 AGAIN! OH LORDY! Well at least Jonas Bros didn't do that good.

(Reply to this)
Trufire
Trufire writes:
on Mar 01 2009 06:04 PM

It was a no win weekend although I expected Jonas to do better than it did. Not that I wanted it too, but just because of A) Disney B) Popular Brand C) Ticket prices D) 3-D etc. Who watches the watchmen? A hell of a lot of people next weekend. Any guesses on grosses for it in its opening weekend?

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Mar 01 2009 06:12 PM

In reply to this comment (#2349843)
60 to 70 million is my guess for Watchmen, and then with probable good word of mouth, it will end with over 200 million.

(Reply to this)
jason913
jason913 writes:
on Mar 01 2009 06:38 PM

In reply to this comment (#2349848)
That sounds about right.
Even though it isn't an already well known franchise like Batman, it'll do well, not TDK levels of B.O (BOx Office), but well enough.


(Reply to this)
James T.
James T. writes:
on Mar 01 2009 06:47 PM

Watchmen I suspect will break records on opening day, but may suffer severely in the following weeks. The demographic that will actually enjoy a theatrical Watchmen is not big enough to carry it too far. My guess is it will top Snyder's '300', but I don't expect it to be the highest grossing R-rated film to date.



(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Mar 01 2009 06:55 PM

In reply to this comment (#2349878)
Yeah I don't see it breaking records at all, I bet it will be like one of the top R movies of all time. I think it will be big, over 200 mill, and I think its going to have a long run. No real competition for weeks, except Knowing though I don't think you can call that competition.

(Reply to this)
jason913
jason913 writes:
on Mar 01 2009 07:03 PM

In reply to this comment (#2349881)
It's the only wide-release film this week, so it'll only have competition this week from already released films.

(Reply to this)
Mr. Bo Ziffer
Mr. Bo Ziffer writes:
on Mar 01 2009 07:05 PM

At least we can all have the pleasure of seeing Madea and the Jonas Brothers get left in the dust next week when Watchmen comes to theaters. I'm guessing more along the lines of $50 million on its first weekend and $150 million altogether.

(Reply to this)
SplendidIsolation
SplendidIsolation writes:
on Mar 01 2009 07:16 PM

$40-45 million OW for Watchmen
$120 million final


(Reply to this)
sliknik27
sliknik27 writes:
on Mar 01 2009 07:24 PM

I think you guys have a little too much faith in The Watchmen. I put opening weekend at $35 million and the total cume at $110 million.

(Reply to this)
oddjob323
oddjob323 writes:
on Mar 01 2009 07:28 PM

In reply to this comment (#2349916)
I don't think you have enough faith, judging by the fact you called it "The" Watchmen.

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Mar 01 2009 07:29 PM

In reply to this comment (#2349916)
Yeah but thats what we thought about 300 man, so I expect Watchmen to make a lot of cash. Plus from the ads there selling it on the super hero factor, people love there heros.

(Reply to this)
mssk8erboy
mssk8erboy writes:
on Mar 01 2009 07:43 PM

I'm with Jokerboy i'm expecting 60-70 opening weekend, although i wouldn't be too surprised if it did better. Who's seeing it on IMAX? I'm going at midnight but not to the IMAX theater.

-MIKE


(Reply to this)
ledawg1138
ledawg1138 writes:
on Mar 01 2009 08:43 PM

I'm guessing a record for "Watchmen". Biggest March opening weekend, and it might surpass "Passion of the Christ" for biggest opening weekend for an R rated film. Why? Because the fan numbers are huge, and growing.

As for this weekend, bah! Pathetic.


(Reply to this)
utkipp1
utkipp1 writes:
on Mar 01 2009 09:20 PM

Good for Perry. At least that is an actual movie and not a friggin concert.

I say Watchmen takes in that 50-60 mill range because of its r rating. if it had been bastardized and made pg-13 it would be around 80-90 mill. Thank god some people have respect for other forms of entertainment.


(Reply to this)
josuepilk
josuepilk writes:
on Mar 01 2009 09:25 PM

Watchmen is going to surprise to the tune of 85-90 million opening weekend for a few reasons: 1) Thursday midnight openings will be packed; 2) the trailer came out with the Dark Knight, which means everyone knows Watchmen is coming; 3) graphic novel fan or not, you're intrigued (I know because I don't read graphic novels and though I hated 300, I'm intrigued); and 4) the movie industry is immune to any and all economic crises.

(Reply to this)
ksduded
ksduded writes:
on Mar 01 2009 09:36 PM

it will be in the tune of $50 mil.... 300 had an excellent trailer and marketing campaign and even though Sin City and Sky Captain had done it before, but 300 had the best visuals to attract the masses....

Watchmen is just big within the fanboys and movie buffs who visit sites like RT often..... the opening won't be as big as 300....


(Reply to this)
ksduded
ksduded writes:
on Mar 01 2009 09:39 PM

In reply to this comment (#2350084)
so you think there are more fans for Watchmen than Passion of the 'Christ'? I am sure Christ is a bigger superhero for many than all the superheroes combined ub Watchmen...



(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Mar 01 2009 09:41 PM

In reply to this comment (#2350159)
No I disagree, I mean frickking everyone has seen the Watchmen trailers. They were with TDK and QOS, a lot of people saw those awesome trailers. They have been running tv spots like crazy for all different demographics. Plus 300 and Sin City did not have Superheros, people are going to go into Watchmen expecting heros. I think your selling this movie short, I think it will be big but I just don't know how big. I still think it will go over 200 million.

(Reply to this)
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