RottenTomatoes.com
Log In | Register | What is RT?
Check out the new RT Community
  • Home
  • Movies
  • DVD
  • Celebrities
  • News
  • Critics
  • Trailers & Pictures
  • CommunityBeta
  • Features
  • | Columns
  • | Guides
RT Search Powered by Google
help icon Enhanced RT
searches on Google
Click here to turn on enhanced search results from RT on your Google searches.
 
News
Box Office Guru Preview: Underworld Battles Oscar All-Stars
Inkheart also opens this weekend; Revolutionary Road, Slumdog Millionaire, Frost/Nixon expanding.
by Gitesh Pandya | January 22, 2009
Discuss Article
Page | 1 2

Only two new releases hit the North American box office, but in the wake of Academy Award nominations, a handful of contenders take the opportunity to expand nationwide hoping Oscar nods can translate into extra cash. Sony unleashes its franchise thriller Underworld: Rise of the Lycans while Warner Bros. counters with Brendan Fraser's fantasy actioner Inkheart. Meanwhile, films like Slumdog Millionaire, Frost/Nixon, The Dark Knight, and Revolutionary Road all add theaters making for a crowded marquee.

Werewolves get their turn to wreak havoc on the box office with the arrival of the prequel Underworld: Rise of the Lycans. The R-rated pic follows Kate Beckinsale's two vampire flicks which grossed a combined $114M domestically. The actress does not star in Lycans which features Michael Sheen, Bill Nighy, and Rhona Mitra. Since this third helping lacks the muscle of its predecessors, don't expect the opening weekend to reach the heights of 2003's Underworld or the 2006 sequel Underworld: Evolution which debuted to $21.8M and $26.9M, respectively.

Some fans of the franchise may look at this as a straight-to-DVD followup that got lucky enough to win a trip to the multiplexes. Those folks will sit this one out. But moviegoers up for some action, violence, and beastly fun will come out and give this a try. The brand has been a strong one so some pull is still there. My Bloody Valentine 3D will provide some competition, but Lycans will carve out its own crowd before large declines set in next week. Attacking over 2,800 theaters, Underworld: Rise of the Lycans could collect about $18M this weekend.


Rhona Mitra and Bill Nighy in Underworld: Rise of the Lycans

Following up on his pair of $100M+ grossers from last summer, Brendan Fraser returns to cinemas with yet another effects-filled actioner with >Inkheart. The New Line production is being released by Warner Bros. and carries a family-friendly PG rating which will help it to attract kids. Fraser plays a man who can bring characters from fables to life so the studio has tried hard to make it differ from Adam Sandler's recent Bedtime Stories by focusing more on starpower and the fantasy visuals instead of plot. Fantasy pics aimed at kids have had their ups and downs at the box office this time of year. Paramount bowed its The Spiderwick Chronicles to $19M a year ago while Disney's Bridge to Terabithia debuted to $22.6M two years ago in February.

Inkheart has a bigger star with a good track record in this field. However, the film's look blends in with so many other adventure flicks and fans just had a double dose of the guy in Journey to the Center of the Earth and The Mummy: Tomb of the Dragon Emperor so another one so soon may not be in so much demand. Having already grossed over $17M overseas from openings in Germany, the United Kingdom, and a handful of other territories, the film now hits the red hot North American box office where just about every pic has been met with a solid debut. Landing in 2,655 theaters, Inkheart may take in roughly $12M this weekend.


Brendan Fraser and co. in Inkheart

With ten Oscar nominations, Fox Searchlight's Slumdog Millionaire will expand nationally on Friday going from 582 to about 1,300 locations. The Danny Boyle film's averages have stayed strong during its entire run and now the added exposure from the Academy will open the door to a wider audience interested in seeing what the buzz is all about. A three-day take in the vicinity of $8M may result pushing Slumdog to $60M.


Slumdog Millionaire

Paramount Vantage will expand its Leonardo DiCaprio-Kate Winslet marital drama Revolutionary Road on Friday from limited release to 1,058 theaters nationwide. So far it has performed well in limited release holding its own week after week with averages of $10,427 from 171 last weekend and $10,558 from 135 the frame before. Those are solid, but not spectacular numbers. Revolutionary Road hasn't generated the kind of must-see buzz one would expect from a reteaming of the stars of the top-grossing blockbuster of all-time. The fact that it's not an uplifting feel-good film - what moviegoers are really in the mood for - could be playing a part. Plus with no picture or lead acting nods from the Academy, the road ahead won't be as bright as it could have been.

Still, its three Oscar nominations and Golden Globe win for Winslet are weapons in the marketing campaign so Vantage will be able to squeeze some mileage out of them. The pic will skew female but could reach a broad range of adults so this weekend's new releases, and even last week's openers, should not steal away much of its audience. The one it should worry about is The Curious Case of Benjamin Button which could get rejuvenated thanks to its 13 Oscar nods and similar demographic reach. For this weekend, a take of about $5M could result for Revolutionary Road which won't necessarily guarantee an invite into the top ten.


Revolutionary Road

Next Page >>
Bookmark and Share
Page | 1 2
Comments (1-10 of 10 posts) | Reply
jokerboy1991
jokerboy1991 writes:
on Jan 22 2009 04:31 PM

Gotta go out of town this weekend so no movies for me, DAMMIT I GOTTA SEE LYCANS!!! Jk those movies suck. Not much comes out til Coraline. BRING ON WATCHMEN!

(Reply to this)
vitajex
vitajex writes:
on Jan 22 2009 04:36 PM

Underworld will pull under 25M this weekend and end with between 40-55M for the run.

Revolutionary Road is going DOWN after getting only a Supp Actor nom. That film will quickly be forgotten and be sold in the $5 bin at Wal-mart in a year.

Button will stay strong and will definitely end over $100M.

When the hell is Brendan Fraser going to do something different? Even 'The Rock' tries to branch out and do new stuff. Fraser hasn't done a none-action movie since Gods and Monsters. And he's funny too! Do some more comedies, for cripes' sake!



(Reply to this)
A Delicious Pudding
A Delicious Pudding writes:
on Jan 22 2009 09:38 PM

Since Gods and Monsters? Hmm... I feel like there might have been something... um.... oh. Right. Crash.

(Reply to this)
nathanpoitras
nathanpoitras writes:
on Jan 22 2009 10:09 PM

oooooooooooooh, Inkheart or another terrible Underworld flick (without Beckinsale this time), I guess I'll be doing a lot of reading this weekend.

(Reply to this)
ledawg1138
ledawg1138 writes:
on Jan 23 2009 12:10 AM

A Delicious Pudding beat me to the point. And that's his name, if you don't know that my comment seems crazy!

Anyway, "Inkheart" I predict will be number one. R ratings hurt movies. So does not be screened in advance. Not that reviews will stop fans. And "Watchmen" will make plenty of cash, but "Underworld" dosen't have a following the size of "Watchmen."

vitajex, are you being a little harsh "RR"?


(Reply to this)
Funkmaster Flex
Funkmaster Flex writes:
on Jan 23 2009 08:33 AM

I'm all for actors branching out, but I'm not sure Dwayne Johnson is the best role model (I'm thinking of The Gameplan right now...). I haven't been to the theater since Quantum of Solace, and I've really got the itch to go this weekend. I usually go to see action movies since it doesn't matter to me if I see a drama on a 42" screen or a 100' screen to me. Lycans will probably get my vote this weekend. It's got its issues as all popcorn flicks do, but it has style. Since I don't feel like seeing a whole lot of substance (period piece best picture nominations I'm looking at you), I think I'll tune out and enjoy Rhona Mitra in leather and Bill Nighy in a skirt (felt odd typing that sentance).

(Reply to this)
Gimy
Gimy writes:
on Jan 23 2009 09:16 AM

i was on the fence with Underworld until i kept seeing trailers without mitra. eh, snooze. i'll rent it for sure but the trailers weren't all that entertaining. just looks like a dead franchise trying to make a quick buck. no beckinsale and the lead chic who's hot isn't even featured? uh...ok...

(Reply to this)
Funkmaster Flex
Funkmaster Flex writes:
on Jan 23 2009 10:01 AM

I figure the worst that can happen is that it'll make me so mad that I won't see another movie in the theater until Watchmen.

(Reply to this)
ledawg1138
ledawg1138 writes:
on Jan 23 2009 02:07 PM

In reply to this comment (#2274571)
I haven't been to theatres since "The Dark Knight". It's been hard.

(Reply to this)
unbreakable_samurai
unbreakable_samurai writes:
on Jan 23 2009 09:07 PM

I actually have to many choices myself, I'm all kinds of happy with all the award movies finally coming to my city. And Inkheart looks like it could actually be alright.

(Reply to this)
Read More Comments
Page | 1
Post Your Comment
You must be registered to post comments. Login or Register.

Related Links

Underworld: Rise of the Lycans
  • Pictures
  • Posters
  • News
  • Forum

Related Articles

  • RT on DVD: Taken Exclusive; Underworld 3, Trek Blu-ray Set! (16)
  • Len Wiseman Talks Underworld's Future Opens in new window (13)
  • Critics Consensus: Inkheart Is Less Than Magical (19)
  • Box Office Guru Preview: Underworld Battles Oscar All-Stars (10)
  • RT Interview: Bill Nighy talks Underworld: Rise of the Lycans (16)
  • New Poster, Stills for Underworld: Rise of the Lycans Opens in new window (4)
  • Trailer Bulletin: Underworld: Rise of the Lycans Opens in new window (15)

Most Discussed

  • Box Office Guru Wrapup: New Moon Shatters Records (161)
  • Critics Consensus: New Moon Wanes (129)
  • Tomatometer Watch: Will Twilight's New Moon Dazzle? (97)
  • Total Recall: Star-Crossed Lovers (74)
  • Weekly Ketchup: Idris Elba cast in Thor, more Spider-Man 4 rumors (53)
  • Five Favorite Films with Werner Herzog (50)
  • Total Recall: John Travolta's Best Movies (35)
  • Friday Harvest: New Moon, Avatar, and more! (31)
  • Ho, ho, ho! It's RT's Great Big Gift Guide! (0)
  • "I Don't Hate Women": Lars von Trier on Antichrist (0)

Latest News

  • "I Don't Hate Women": Lars von Trier on Antichrist (0)
  • Total Recall: John Travolta's Best Movies (35)
  • Box Office Guru Wrapup: New Moon Shatters Records (161)
  • Weekly Ketchup: Idris Elba cast in Thor, more Spider-Man 4 rumors (53)
  • Ho, ho, ho! It's RT's Great Big Gift Guide! (0)
  • Friday Harvest: New Moon, Avatar, and more! (31)
  • Critics Consensus: New Moon Wanes (129)
  • Total Recall: Star-Crossed Lovers (74)
  • Tomatometer Watch: Will Twilight's New Moon Dazzle? (97)
  • Five Favorite Films with Werner Herzog (50)

Latest Interviews

  • "I Don't Hate Women": Lars von Trier on Antichrist (0)
  • Eric Bana talks Love the Beast - RT Interview (8)
  • Fight Club Sound Designer Reflects on Film's 10th Anniversary (19)
  • James Schamus talks Taking Woodstock - RT Interview (6)
  • John Hurt Talks Harry Potter, Quentin Crisp and Alien - The RT Interview (15)
  • Terry Gilliam Talks Doctor Parnassus (16)
  • Wes Anderson Talks Fantastic Mr. Fox - RT Interview (8)
  • Wolverine Creator Len Wein Talks About the Film (28)
  • Gavin Hood Talks Wolverine; Possible Sequel (28)
  • Duncan Jones talks Moon, Sam Rockwell, and Mute (14)

Latest Features

  • "I Don't Hate Women": Lars von Trier on Antichrist (0)
  • Fight Club Sound Designer Reflects on Film's 10th Anniversary (19)
  • Five Favourite Films with Ang Lee (34)
  • 10 Movies That Changed The (End Of The) World (32)
  • Ho-ho-horror! 10 Scary Christmas Movies (39)
  • 12 Facts About 2012 (135)
  • RT's Movie Location Guide - London as Elsewhere (0)
  • Terry Gilliam Talks Doctor Parnassus (16)
  • Five Favourite Films with 24's Carlos Bernard (33)
  • Six Horrible Part Sixes (32)

Sponsored Links

 
 
About| Site Map| Help| RT To Go| Contact Us| Critics Submission| Linking to RT| Licensing| Movie List| Celebs List| Newsletter
IGN Logo

IGN.com | GameSpy | Comrade | Arena | FilePlanet | GameSpy Technology
TeamXbox | Planets | Vaults | VE3D | CheatsCodesGuides | GameStats | GamerMetrics
AskMen.com | Rotten Tomatoes | Direct2Drive | Green Pixels


By continuing past this page, and by the continued use of this site, you agree to be bound by and abide by the User Agreement.
Copyright 1998-2009, IGN Entertainment, Inc. About IGN | Support | Advertise | Privacy Policy | User Agreement | Subscribe to RT's XML feed! IGN RSS Feeds
IGN's enterprise databases running Oracle, SQL and MySQL are professionally monitored and managed by Pythian Remote DBA
Certain product data ©1995-present Muze, Inc. For personal use only. All rights reserved.