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Box Office Guru Preview: Vantage Point Aims For #1 Debut
Charlie Bartlett, Be Kind Rewind, Witless Prtoection also opening
by Gitesh Pandya | February 21, 2008
Discuss Article
A terrorist attack is played out through multiple perspectives in the high-octane political thriller Vantage Point which leads the four-pack of new openers which also includes three small comedies. Sony will score its first number one hit since October with this star-driven actioner which boasts a cast that features Dennis Quaid, Forest Whitaker, Sigourney Weaver, Matthew Fox, and William Hurt. The PG-13 pic has the biggest marketing and distribution push of any new release this weekend so a comfortable lead over its competitors should be expected. None of the actors are guaranteed box office sensations, but together they equal one big bankable A-lister.

Adults will make up the primary age group and appeal seems strong to both males and females. The intriguing style of the film will make it stand out from the crowd, although fellow action options Jumper and Fool's Gold will provide some competition. Plus many adults will be preoccupied with their last chance to see the Oscar nominees before Sunday night's big show. The five Best Picture candidates banked $14M over Presidents' Day weekend. Vantage Point should play to the same folks that came out for other star-driven non-special effects action and suspense pics from this time of year like Sahara ($18.1M), The Interpreter ($22.8M) and Premonition ($17.6M). Attacking over 3,000 locations, Vantage Point could open to about $21M this weekend.


Vantage Point

Jack Black and Mos Def star in the video store comedy Be Kind Rewind playing two men who recreate top Hollywood movies after their tapes get damaged. The PG-13 film from New Line comes from acclaimed French director Michel Gondry who after Eternal Sunshine of the Spotless Mind and The Science of Sleep has built up his share of fans on this side of the Atlantic. A marketplace full of new comedies will split that crowd so Rewind will have to rely on fans of the director and stars to come out. Jumper and Vantage Point will also take mainstream moviegoers out of the picture. Breaking into roughly 800 theaters, Be Kind Rewind could bow to about $3M.


Mos Def and Jack Black in Driving Miss Daisy, er, Be Kind Rewind

Larry the Cable Guy returns for more blue collar humor in the Lionsgate comedy Witless Protection opening on Friday. The standup comedian plays a small town sheriff that kidnaps a woman in FBI custody for a road trip to solve a case. Rated PG-13, the pic has the goal of establishing the funnyman as a box office draw, but if the grosses of his last two films are any indication, this one will be gunned down quickly. Two years ago, Larry the Cable Guy: Health Inspector debuted to $6.9M while last year's Delta Farce slumped by half to a $3.4M bow. Diminishing returns could again be in order especially since Witless will not be released as wide. Opening in 1,333 locations, Witless Protection might collect about $3M this weekend.


Larry the Cable Guy and Jenny McCarthy in Witless Protection

After many delays, MGM releases the comedy Charlie Bartlett which stars that iron guy Robert Downey Jr., Hope Davis, and Anton Yelchin as the title character. The R-rated film tells of a private school kid who becomes an underground shrink and pill pusher in public school. Teens are a core component of the target audience, but the restrictive rating will keep many of them out. The marketing push has not been strong and a lack of starpower and excitement will keep the grosses low. Juno's brand of high school fun in its 12th weekend could see a bigger audience. Entering about 1,000 theaters, Charlie Bartlett may debut to around $2M.


Anton Yelchin and Robert Downey, Jr. in Charlie Bartlett

Fox's sci-fi actioner Jumper should take a big jump down this weekend. Word-of-mouth is not all that great and Vantage Point will steal away much of the action crowd. Look for a 50% drop to about $13.5M which would give the Hayden Christensen flick $57M in eleven days.

The Spiderwick Chronicles got off to a solid start last weekend as the only major offering for families and with no new kidpics entering the scene, a smaller decline is assured. Sophomore drops for Disney's own Presidents' Day weekend films from the past two years were 37% for Bridge to Terabithia and 21% for 2006's Eight Below. Spiderwick could fall in between with a 30% fall giving Paramount $13M for the frame and $44M after eleven days.

Following a potent debut, Step Up 2 The Streets will suffer a sizable drop. The dance sequel may lose 45% of its take and gross $10M pushing the eleven-day cume to $42M. Warner Bros. should see its comedy adventure Fool's Gold drop by 35% to around $8M. Total would climb to $54M.

LAST YEAR: Spending its second weekend on top, Sony's Ghost Rider starring Academy Award winner Nicolas Cage fell hard but still pulled in $20.1M to top the box office over Oscar weekend. Jim Carrey gave horror a chance with The Number 23 and debuted in second with a solid $14.6M bow. The New Line release eventually grossed $35.2M and was the first of many thrillers in 2007 that marked major Hollywood stars doing their first scary movies. Disney's Bridge to Terabithia slipped one spot to third with $14.2M in its sophomore frame. Fox's comedy Reno 911!: Miami debuted in fourth with $10.3M representing half of its eventual $20.3M final tally. Fellow comedy Norbit rounded out the top five with $9.8M in its third session. Opening at the lower rungs of the top ten were the Billy Bob Thornton drama The Astronaut Farmer with $4.5M and the slave trade drama Amazing Grace with $4.1M from a more limited release. Totals reached $11M for Warner Bros. and $21.3M for Goldwyn/Roadside Attractions.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Related Items
Movie: Witless Protection
Larry the Cable Guy: Health Inspector
The Science of Sleep
The Number 23
The Astronaut Farmer
Norbit
Reno 911!: Miami
Bridge to Terabithia
Premonition
Charlie Bartlett
Amazing Grace
Delta Farce
The Spiderwick Chronicles
Be Kind Rewind
Jumper
Juno
Step Up 2 the Streets
Fool's Gold
Ghost Rider
Eight Below
The Interpreter
Sahara
Eternal Sunshine of the Spotless Mind
Celeb: Larry the Cable Guy
Forest Whitaker
Sigourney Weaver
Dennis Quaid
William Hurt
Robert Downey Jr.
Jim Carrey
Billy Bob Thornton
Jack Black
Hope Davis
Matthew Fox
Mos Def
Hayden Christensen
Anton Yelchin
Michel Gondry
Nicolas Cage
Bookmark and Share
Comments (1-11 of 11 posts) | Reply
yankeessuck.zach
yankeessuck.zach writes:
on Feb 21 2008 05:50 PM

i dont think im gonna go see any of these movies this weekend...

(Reply to this)
I am evil homer
I am evil homer writes:
on Feb 21 2008 06:30 PM

I'll be seeing Charlie Bartlett.
I went to a screening of Vantage point and it wasn't too bad. Good if you're in the mood for a mindless action thriller.


(Reply to this)
Bloody Mathias
Bloody Mathias writes:
on Feb 21 2008 06:36 PM

Be Kind, Rewind for sure although i am worried about it's low tomato-meter. Maybe Gondry is not a genuis at screenwriting as he is at visionary directing?

(Reply to this)
The_Duckling
The_Duckling writes:
on Feb 21 2008 07:04 PM

I'm in the mood for a mindless action thriller.

(Reply to this)
I am evil homer
I am evil homer writes:
on Feb 21 2008 07:11 PM

In reply to this comment (#1592432)
Then you may want to check this out, just don't expect things to make much sense.


(Reply to this)
arendr
arendr writes:
on Feb 21 2008 09:15 PM

Vantage Point is finally coming out? They've been giving me seizures for the past 8 months with that damn preview. They're not getting my money.

And Charlie Bartlett? I thought I already passed on that one. I guess this is the weekend of "I thought that already came out" films.

Man, February sucks for movies.


(Reply to this)
Product_of_You
Product_of_You writes:
on Feb 21 2008 10:59 PM

I haven't seen a movie in over a month, and I usually go every weekend. There just hasn't been anything that interesting. I may decide to go with Vantage Point or Be Kind Rewing, just cause I want to actually see a movie.

(Reply to this)
Product_of_You
Product_of_You writes:
on Feb 21 2008 11:06 PM

nevermind, i just checked and Be Kind, Rewind isn't playing near me. What the crap; I've been seeing lots of promos for it, I thought it was supposed to be a wide release.

(Reply to this)
crystalwhiteeyes
crystalwhiteeyes writes:
on Feb 22 2008 05:58 AM

Go watch The Signal!

I watched it last year at Dragon*Con. Even though the directors and the producer are pricks...this was an extremely good movie. It's original and it was shot in my home town...Georgia. You won't be disappointed.


(Reply to this)
darrinsgoodman
darrinsgoodman writes:
on Feb 22 2008 12:30 PM

does anyone know when and if "diary of the dead" is going to expand?

(Reply to this)
unbreakable_samurai
unbreakable_samurai writes:
on Feb 22 2008 02:11 PM

In my oppinion it looks like a good weekend, the only bad one being Witless. I have already watched all the main oscar films cept for The Diving Bell and the Butterfly which not available to me, so the theater sounds good.

(Reply to this)
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