With an all-new trailer last week and this brand-new one-sheet housed over at JoBlo's, it seems that Warner Bros. is just getting ramped up on their "Lady in the Water" marketing. Normally a "poster report" wouldn't be all that exciting, but this is actually a pretty cool poster. (Sue me, I'm a Shayamalanafan ... "The Village" notwithstanding, of course.)

"A modest building manager named Cleveland Heep (Paul Giamatti) rescues a mysterious young woman (Bryce Dallas Howard) from danger and discovers she is actually a narf, a character from a bedtime story who is trying to make the treacherous journey from our world back to hers. Cleveland and his fellow tenants start to realize that they are also characters in this bedtime story. As Cleveland falls deeper and deeper in love with the woman, he works together with the tenants to protect his new fragile friend from the deadly creatures that reside in this fable and are determined to prevent her from returning home."

Written and directed by M. Night Shyamalan ("Unbreakable") and co-starring Bob Balaban, Sarita Choudhury, Jeffrey Wright, Freddy Rodriguez, and Mary Beth Hurt, "Lady" swims into the theaters on July 21st.