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A fresh press release from Universal informs us that there will soon be a "Bring It On 3" to enjoy, but also reminds us that, hey yeah, there WAS a direct-to-video "Bring It On" sequel that we never saw.

"Bring It On 3" (working title), the highly anticipated third installment of the wildly successful Universal Pictures film franchise about status and rivalry in the cheerleading world, began principal photography on Monday, October 24th in the Los Angeles area. Universal Studios Home Entertainment Family Productions and Beacon Pictures present "Bring It On 3," a Universal DVD Original slated for release in 2006.

Following the tremendous success of its ever-popular predecessors, "Bring It On 3" marks the latest effort from Universal's newly established DVD Original strategy to aggressively develop, produce or acquire superior family-branded fare for the explosive made-for-DVD market.

"Bring It On 3" stars talented young performers Hayden Panettiere ("Ice Princess," "Raising Helen," "Racing Stripes") and Solange Knowles Smith ("Johnson Family Vacation," "The Proud Family") and features gifted newcomers Gus Carr, Marcy Rylan, Cindy Chiu, Giovonnie Samuels, Francia Almendarez, Gary Leroi Gray, Danielle Savre and Jessie Fife. Also on board in a special appearance is Def Jam Records music sensation Rihanna, whose smash dance hit "Pon de Replay" from her debut album "Music Of The Sun" dominated the charts this summer.

"Bring It On 3" is directed by Steve Rash ("American Pie Presents Band Camp," "Can't Buy Me Love") from a screenplay by Alyson Fouse ("Scary Movie 2," UPN's "Everybody Hates Chris") and produced by David Roessell ("The Lizzie McGuire Movie," "Inspector Gadget 2"). Jon Kuyper ("Tremors 4: The Legend Begins," "Happy Endings") serves as line producer and unit production manager. The film is executive produced by Armyan Bernstein, Charlie Lyons and Zanne Devine.

The filmmakers have assembled a top production team for "Bring It On 3," including veteran director of photography Victor J. Kemper ("Dog Day Afternoon," "The Jerk," "Pee-wee's Big Adventure"), production designer Simon Dobbin ("Slipstream," "Kingdom Come"), costume designer Shawn Barton ("Soul Plane," "A Man Apart") and editor Danny Saphire ("Good Advice," "American Pie Presents Band Camp").

The team also includes some of the country's most accomplished choreographers who collaborate with the filmmakers and cast to present state-of-the art cheer/dance segments, including Tony Gonzalez ("Bring It On Again," "The Hot Chick," "Haunted Mansion," numerous music videos) Eric Little (acclaimed cheer choreographer), Tanisha Scott (music videos for Sean Paul, the Pussycat Dolls, NAS) and the Emmy®-nominated team, Richmond Talauega & Tone Talauega (RIZE-Producers/Music Producers; MTV Video Award nominees for Jennifer Lopez' "Get Right").

Shake your pom poms! "Bring It On 3" is a sassy and spirited production with new moves, new music and eye-popping dance sequences. Britney Allen (Hayden Panettiere) is living the dream -- the cheerleader's dream. At the elite seaside campus of Pacific Vista High School, Britney is captain of the cheerleading squad and the envy of everyone at school-including one overly-ambitious teammate. When Britney hears about a forthcoming audition for a top cheer squad to appear in recording star Rihanna's upcoming television special, she is determined that her Pirates cheer squad will capture the coveted spot.

But Britney's life turns from cheer-topia to cheer-tastrophe when her father's job takes her family to Crenshaw Heights, a multi-ethnic working-class neighborhood east of Los Angeles. At her new school, Britney is viewed with suspicion by most of the students, especially by Camille (Solange Knowles Smith), the overly confident and acerbic leader of the Crenshaw Heights Warriors cheerleading squad. No one is more surprised than Camille, however, when Britney proves herself and secures a spot on the Warriors' cheer squad. Britney and her new teammates work feverishly to prepare for the audition for Rihanna, incorporating some edgy new moves into their performance. Now the pressure is on, as the Warriors find themselves locked in a high-stakes cheer-off with Pacific Vista, Britney's old school! During the climactic, no-holds-barred fight to the finish, friendships, loyalties and talents are tested-but only one team can come out on top."