One percolating project that's really caught my eye is called "Be Kind Rewind," not just because it stars the generally amusing Jack Black, but also because it's being directed by Michel Gondry ("Eternal Sunshine"). And if the star, the director, and the concept weren't interesting enough, the flick is now cobbling together a solid supporting cast.

From Variety: "Mos Def, Melonie Diaz, Mia Farrow and Danny Glover have joined the cast of Michel Gondry's comedy "Be Kind Rewind," starring Jack Black. Shooting starts Sept. 5 in Passaic, N.J. New Line won the bidding last spring for domestic distribution rights.

Gondry also scripted "Rewind," in which Black will portray a goofball who becomes magnetized trying to sabotage a power plant and then erases all the tapes in the videostore while visiting a pal (played by Mos Def) who works there and his co-worker (Diaz). The friends then re-create and refilm every movie that the store's only loyal customer decides to rent."

I'm sorry; this concept sounds pretty crazy-cool to me.