RT-UK: MySpace Launches Moviemaking Experiment
It’s snowing heavily in London and for budding filmmakers across Britain it could be a sign that Christmas has come really, really early. Lifestyle portal MySpace announced last night that it had teamed up with Vertigo Films and Film Four to create MyMovie MashUp, a unique collaboration that’ll see the MySpace community in the UK get together to make a theatrically-distributed feature film.
As well as contributing the talent required to actually put the project together, every user will be encouraged to help pick the director, name the film, edit the script, cast the actors, source the soundtrack and contribute to the marketing and distribution efforts. And, come summer 2008, find a comfy seat in a cinema and watch their work debut on the big screen.
A panel of industry experts including actors Sienna Miller and Ashley Walters, directors Kevin Macdonald and Michael Caton-Jones, producers Andrew Macdonald, Stephen Woolley and Nick Love and Christian Glass, Executive Vice President for 20th Century Fox EMEA will advise throughout the project.
Talking to Rotten Tomatoes UK at last night’s swanky – and Big Lebowski-themed – launch party, MySpace’s Senior Vice President for Content and Marketing, Jamie Kantrowitz said, “For the last three years MySpace has been a large part of the cultural watershed in media, one that has seen technologies like broadband empower a new set of tools that has enabled people to connect and communicate. It has also brought true professional talent to the surface and brought out in all of us our inner musicians, artists and documentarians. And I think MyMovie MashUp is a natural progression in this watershed.”
The project will unfold in ten acts, beginning today with the search for a director. Anyone wanting to have a go is encouraged to submit short films before 27th April 2007. These will then be judged by the panel and a shortlist of three finalists will be put before the MySpace community. And it’ll be wholly collaborative from then onwards, right up until its premiere at next year’s Cannes Film Festival.
“My hope is that people get involved,” Caton-Jones told us, “that it encourages a lot of participation by ordinary people and that it kind-of empowers them to have a go. It’s as simple as that.”
And Stephen Woolley was just as enthusiastic about the potential of the project. “It’s an open field for anyone to come along, make a short and then it’s down to the vote of the people. It’s a really unique and interesting way of young talent expressing themselves.”
The notion of filmmaking-by-committee isn’t lost on the panel, but they’re confident that by tapping into the audience directly, rather than working on the decisions of executives, the collaborative aspects of the project will be a help more than a hindrance. “It’s just a brilliant opportunity,” said Ashley Walters, “and I don’t think there’s a chance that we’ll make a film that no-one wants to see. The beauty of MySpace is that there are so many passionate people that will be involved that it’s impossible for that to happen.”
Whatever happens you can rest assured RT-UK will be keeping a close eye on events as they unfold. Head over to the MyMovie MashUp page now if you fancy your chances!
As well as contributing the talent required to actually put the project together, every user will be encouraged to help pick the director, name the film, edit the script, cast the actors, source the soundtrack and contribute to the marketing and distribution efforts. And, come summer 2008, find a comfy seat in a cinema and watch their work debut on the big screen.
A panel of industry experts including actors Sienna Miller and Ashley Walters, directors Kevin Macdonald and Michael Caton-Jones, producers Andrew Macdonald, Stephen Woolley and Nick Love and Christian Glass, Executive Vice President for 20th Century Fox EMEA will advise throughout the project.
Talking to Rotten Tomatoes UK at last night’s swanky – and Big Lebowski-themed – launch party, MySpace’s Senior Vice President for Content and Marketing, Jamie Kantrowitz said, “For the last three years MySpace has been a large part of the cultural watershed in media, one that has seen technologies like broadband empower a new set of tools that has enabled people to connect and communicate. It has also brought true professional talent to the surface and brought out in all of us our inner musicians, artists and documentarians. And I think MyMovie MashUp is a natural progression in this watershed.”
The project will unfold in ten acts, beginning today with the search for a director. Anyone wanting to have a go is encouraged to submit short films before 27th April 2007. These will then be judged by the panel and a shortlist of three finalists will be put before the MySpace community. And it’ll be wholly collaborative from then onwards, right up until its premiere at next year’s Cannes Film Festival.
“My hope is that people get involved,” Caton-Jones told us, “that it encourages a lot of participation by ordinary people and that it kind-of empowers them to have a go. It’s as simple as that.”
And Stephen Woolley was just as enthusiastic about the potential of the project. “It’s an open field for anyone to come along, make a short and then it’s down to the vote of the people. It’s a really unique and interesting way of young talent expressing themselves.”
The notion of filmmaking-by-committee isn’t lost on the panel, but they’re confident that by tapping into the audience directly, rather than working on the decisions of executives, the collaborative aspects of the project will be a help more than a hindrance. “It’s just a brilliant opportunity,” said Ashley Walters, “and I don’t think there’s a chance that we’ll make a film that no-one wants to see. The beauty of MySpace is that there are so many passionate people that will be involved that it’s impossible for that to happen.”
Whatever happens you can rest assured RT-UK will be keeping a close eye on events as they unfold. Head over to the MyMovie MashUp page now if you fancy your chances!
Related Items
| Celeb: | Ashley Walters |
| Michael Caton-Jones | |
| Andrew MacDonald | |
| Stephen Woolley | |
| Kevin MacDonald | |
| Sienna Miller | |
| Nick Love | |
| Movie: | The Big Lebowski |
|
on Feb 08 2007 06:59 AM THE HILLS ARE Alive with the sound of music..... (Reply to this) |
|
on Feb 08 2007 09:26 AM [b]AMAZING![/b] Wow, this is great news RT! Thanks! (Reply to this) |
Related Links
Most Discussed
- Box Office Guru Wrapup: The Bat Finally Falls While Tropic Triumphs 56
- Harry Potter and the Half-Blood Prince Pushed to 2009 55
- RT Picks Our All-Time Favorite Movies 52
- RT on DVD: Watch Terminator, Scorpion King 2 Exclusive Clips! 28
- Critics Consensus: Tropic Thunder Is Certified Fresh 23
- Exclusive: Sneak Peek at Coraline! (Video #5) 23
- Exclusive: Sex Drive Red Band Trailer and Images 18
- Weekly Ketchup: Kung Fu Panda 2, Wheel of Time and more 18
- Total Recall: Tomatopalooza -- Cinema's Greatest Fake Bands 6
- RT Counts Down the Best-Reviewed Theater Movies of all Time! 0
Latest News
- Total Recall: Tomatopalooza -- Cinema's Greatest Fake Bands 6
- RT on DVD: Watch Terminator, Scorpion King 2 Exclusive Clips! 28
- RT Counts Down the Best-Reviewed Theater Movies of all Time! 0
- Box Office Guru Wrapup: The Bat Finally Falls While Tropic Triumphs 56
- Weekly Ketchup: Kung Fu Panda 2, Wheel of Time and more 18
- Exclusive: Sneak Peek at Coraline! (Video #5) 23
- Exclusive: Sex Drive Red Band Trailer and Images 18
- Critics Consensus: Tropic Thunder Is Certified Fresh 23
- Harry Potter and the Half-Blood Prince Pushed to 2009 55
- RT Picks Our All-Time Favorite Movies 52
Latest Interviews
- Video Exclusive: Maria Bello, Brendan Fraser and the Mummy 3 Cast Talk to RT 13
- RT goes behind the scenes on Stargate: Continuum 4
- Starship Troopers' Casper Van Dien Shares His Five Favorite Films 48
- RT Interview: Philippe Petit on Crossing the Twin Towers on a Wire 2
- RT Interview: David Duchovny on The X-Files, Californication and Directing 11
- RT Interview: Ben Barnes on Taking on the Journey of Prince Caspian 1
- RT Interview: William Moseley on His Last Narnia Adventure in Prince Caspian 2
- RT Interview: Jack Black on Kung Fu Panda 6
- RT Interview: Skandar Keynes on the Action Challenge of Prince Caspian 2
- RT Interview: Anna Popplewell on a Different Side to Narnia in Prince Caspian 11
Latest Features
- RT Counts Down the Best-Reviewed Theater Movies of all Time! 0
- Exclusive: Sneak Peek at Coraline! (Video #5) 23
- What The Hell Happened To Wesley Snipes? 88
- 20 CGI Classics - From T2 to Batman Begins to WALL-E 126
- RT's Trailer Analysis: Harry Potter and the Half-Blood Prince 102
- Kim Newman's Guide to The X-Files 12
- Picture Show: The Best Costumes of Comic-Con 2008 33
- Watching the Watchmen Trailer: A Detailed Analysis 108
- Exclusive: Ben Burtt's WALL-E Sound Masterclass 1
- Exclusive: The Storyboards of WALL-E 6
